A-CAPP Center

The A-CAPP Center is pursuing a comprehensive portfolio of publications through its research projects and outreach activities that are aimed at providing industry and governmental partners evidence-based lessons for preventing and responding to product counterfeiting and brand protection issues.


Integration with MSU partners, other academic partners, and industry and government professionals offers unparalleled expertise. Our publications benefit from the immediate access to a cadre of internationally recognized scholars and experts and fall into two main categories.


Online articles in magazines, industry journals, news outlets.Traditional academic journal articles, scholarly reports, books, and the Center’s own Backgrounders and Paper Series.


Online articles in magazines, industry journals, and news outlets.

Looking for The Brand Protection Professional (BPP)?

If you need a publication in a different format that provided here, please reach out to Sara Heeg at heegsar1@msu.edu


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Illicit Trade: Exploring the Interconnection of Illicit Trade in Firearms, Tobacco, and Counterfeit Products

Illicit Trade of Counterfeit Products, Firearms, Tobacco: Analyzing the Current Global Illicit Networks

Purchase of Prescription Medicines via Social Media: A Survey-based Study of Prevalence, Risk Perceptions, and Motivations

Survey & Legal Analysis of Select Global Trademark Anti-Counterfeiting Statutes & Evidence of Prosecutions

INFORM Consumers Introduction into the America COMPETES Act: How potential changes could create too many loopholes for it to be useful of effective

A Brand’s New World-Latin America Conference Report (Portuguese)

A Brand’s New World-Latin America Conference Report (Spanish)

A Brand’s New World-Latin America Conference Report

Revisiting the SHOP SAFE Act after Markup

The Sociotechnical Evolution of Product Counterfeiting: How Social Media, Social Networks, and Social Commerce are “E-Socializing” Product Counterfeiting

A Five-Year Review of “Proposed Solutions to the Brand Protection Challenges and Counterfeiting Risks Faced by Small and Medium Enterprises (SMEs)”

Responsibility for the Sale of Trademark Counterfeits Online: Striking a Balance in Secondary Liability While Protecting Consumers

Front & Center: Teeing off on Counterfeits

A Brief Analysis of the Chinese Intellectual Property Regime

Front & Center: Calculated Choices- Why Playoff Brackets and Shopping Carts Deserve More Attention This Season

Congress’s Proposed E-Commerce Legislation for Regulation of Third-Party Sellers: Why It’s Needed and How Congress Should Make It Better

Front & Center: Don’t Find Yourself Wrapping Fakes This Year

Amicus Brief 2nd Circuit Court Nike v. Wu

IP Rights in the Middle East: Cultural Complexities Behind Legal Enforcement

Examining Trademark Counterfeiting Legislation, Free Trade Zones, Corruption and Culture in the Context of Illicit Trade: The United States and United Arab Emirates