Assistant Director for Research, Center for Anti-Counterfeiting and Product Protection, Michigan State University
JD, May 2021, College of Law, Michigan State University
INTELLECTUAL PROPERTY PROTECTION
The first section provides information and data about the importance of intellectual property protection, an introduction to trademarks and related laws, a discussion of product counterfeiting, and a brief overview of the importance of developing a comprehensive brand protection strategy.
THE BASICS OF A TRADEMARK
COUNTERFEITERS: YOUR UNSEEN COMPETITORS
SUBJECT SPECIFIC TOOL KITS
The second section is a compilation of subject-specific guides that form a tool kit that you can use to develop and mature your brand protection strategy. These guides are intended to be used in an active way, guiding your thinking and decision-making around your brand protection strategy.
A STRATEGIC APPROACH TO IP PROTECTION
REGISTERING YOUR TRADEMARKS: A STEP-BY-STEP GUIDE
THE THREE M’S OF TRADEMARK REGISTRATION
BRAND PROTECTION RESOURCES
The third section contains a list of resources – associations, groups, law enforcement agencies, training programs, etc. – that can be helpful in the protection of your brand. These resources highlight the community of brand protection professionals that exist to support you in the protection of your intellectual property rights.
LAW ENFORCEMENT RESOURCES
EDUCATION AND TRAINING RESOURCES
IP PROTECTION RESOURCES
As always, the A-CAPP Center is here to assist and support you as well. As you progress through the guide, feel free to reach out to us as needed when you are looking for a bit of insight or have trouble translating aspects of the guide to your business. We welcome your input, insights and questions, and we look forward to supporting you in the protection of your brand!
Disclaimer: The intent of this guide is a tool and should not be considered legal advice.