About The A-CAPP Center

The A-CAPP Center is an independent, interdisciplinary evidence-based center at Michigan State University, whose activities focus on outreach, education, and research designed to assist in protecting brands and products of all industries worldwide.

Our Mission

Identify and examine the complex issues of trademark counterfeiting, illicit trade in goods and brand protection from a practical, actionable, academic nexus and viewpoint, working collaboratively with brand protection practitioners and communities worldwide.

Our Vision

Combat trademark counterfeiting and illicit trade in goods and services through our research, eduction and outreach

Our Team

We are a small and committed team passionate about brand protection and anticounterfeiting. We engage in partnerships with others in the brand protection community for funding and engagement.

Our Values

As a public, research-intensive, land-grant university funded in part by the State of Michigan, MSU’s mission is to advance knowledge and transform lives. At the MSU A-CAPP Center, these same values are at the core of what we do in the brand protection field. Through our vision, we live out these values by helping create tools and practices in the global context to address problems and risk caused by the illicit trade in goods and services. We also help train a diverse cadre of current and future industry professionals.

We are Inter-Disciplinary:
At MSU and at other academic institutions, we work with scholars in the many disciplines that make up brand protection, including but not limited to Law, Criminal Justice, Business, SUpply Chain, Marketing, Packaging, Engineering, Advertising and Public Relations.  We work to continue expanding the depth of engagement by the academic community.

We are Independent:
Our research and related work are independent.  Although we raise funding for our research and other activities as a self-sustaining unit at MSU through gifs and contracts, we do not accept funding that would require us to promote a specific viewpoint or perspective.  We proactively seek to be knowledgeable about current events and updates in our field and produce research and resource tools applicable in the practice of brand protection. 

We Prioritize Learning:
We are committed to educating the current and next generation of brand protection professionals. Our student internship programs include mentoring and other career development tools to both educate new members of the profession and create learning opportunities for their mentors.

As a public, research-intensive, land-grant university funded in part by the State of Michigan, MSU’s mission is to advance knowledge and transform lives. At the MSU A-CAPP Center, these same values are at the core of what we do in the brand protection field. Through our vision, we live out these values by helping create tools and practices in the global context to address problems and risk caused by the illicit trade in goods and services. We also help train a diverse cadre of current and future industry professionals.

We are Inter-Disciplinary:
At MSU and at other academic institutions, we work with scholars in the many disciplines that make up brand protection, including but not limited to Law, Criminal Justice, Business, SUpply Chain, Marketing, Packaging, Engineering, Advertising and Public Relations.  We work to continue expanding the depth of engagement by the academic community.

We are Independent:
Our research and related work are independent.  Although we raise funding for our research and other activities as a self-sustaining unit at MSU through gifs and contracts, we do not accept funding that would require us to promote a specific viewpoint or perspective.  We proactively seek to be knowledgeable about current events and updates in our field and produce research and resource tools applicable in the practice of brand protection. 

We Prioritize Learning:
We are committed to educating the current and next generation of brand protection professionals. Our student internship programs include mentoring and other career development tools to both educate new members of the profession and create learning opportunities for their mentors.

Meet the A-CAPP Team

Meet the A-CAPP Center staff, students, partners, advisory board and research council.

Center Director


Senior Academic Specialist


Adjunct Professor, College of Law

Kari Kammel is the Director of the A-CAPP Center, overseeing the center’s research, education, outreach and the Industry Advisory Board and four brand protection councils.  She maintains an active research agenda on legal issues pertaining to trademark counterfeiting in the U.S. and internationally, including primary and secondary liability issues, as well as overlapping issues of criminal law, first amendment, public international law and others.  She has testified before the U.S. House Judiciary Committee and the Senate Judiciary Committee twice based on her research.

Prior to coming to the center, she worked in International Studies and Programs at MSU; she was Deputy Chief of Party at DePaul College of Law’s Iraq office for the International Human Rights Law Institute, where she managed rule of law programs; and Deputy Executive Director in the Chicago office.

She is a licensed attorney in Illinois and Michigan with a J.D. from DePaul University, an M.A. in Political Science from the American University in Cairo, and a B.A. from the University of Chicago.

She was an Academic Leadership Fellow at MSU in 2023-2024; received the A-CAPP Center’s Pioneer Award in 2024; served 6 years on the Academic Specialist Advisory Committee at MSU, where she was chair, vice-chair, and chair of the promotion subcommittee. She is also an adjunct professor of law at MSU’s College of Law, where she teaches Trademark Counterfeiting Law and Food Counterfeit Law. Additionally, she is a member of INTA, AIPLA, and the ABA.

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Associate Director of Research, A-CAPP Center


Professor, Advertising & Public Relations, Michigan State University

Saleem Alhabash is a Professor of Public Relations and Social Media at Michigan State University’s Department of Advertising + Public Relations and the Associate Director of Research for the Center for Anti-Counterfeiting and Product Protection. He also co-directs the Media and Advertising Psychology (MAP) Lab. His research focuses on the processes and effects of new and social media within the context of persuasion. More specifically, his research investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. His research is geared toward understanding how new communication technologies can be used as persuasive tools, most recently in relation to marketing of alcohol as well as digital aggression across the lifespan. He also studies how new and social media can facilitate cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. In 2014, he was named the inaugural recipient of the American Academy of Advertising’s Mary Alice Shaver Promising Professor Award. His research won best article, top paper, and top poster awards at national and international conferences. Saleem received his Ph.D. from the University of Missouri School of Journalism. Pre-academia, he worked in a youth nonprofit organization focusing on media and well-being.

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Strategic Operations Manager

Sara is the strategic operations manager at the Center, where she oversees financial operations, human resources, and the administration of the Center’s education, outreach, and research programs. She earned her bachelor’s degree from Michigan State University’s College of Natural Science and has been with the Center since 2011. Sara appreciates the variety her role offers and values the opportunity to support the Center’s mission to combat counterfeiting.

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Office Coordinator

Rachael Roy is the Office Coordinator at the A-CAPP Center, where she plays a crucial role in ensuring smooth and efficient operations. With a strong background in Management in the restaurant industry, Rachael has honed her skills in management and team coordination, bringing a wealth of practical knowledge to her current role.

Before joining the A-CAPP Center, Rachael successfully managed her own tax business for ten years, demonstrating her entrepreneurial spirit and expertise in financial management. Her diverse experience in both the service and financial sectors allows her to approach her work with a unique perspective and a strong focus on efficiency and customer satisfaction.
Rachael’s commitment to excellence and her ability to adapt to different industries make her an asset to any team and to help in the fight to combat counterfeiting.

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Academic Instructor

Thomas Nichols is a career security professional with experience in both the public and corporate sector. In his career supporting the US Government, Thomas has contributed to counterterrorism intelligence analysis operations for Department of Defense and national security actions. In the corporate space, he has experience as a professional security leader and brand protection specialist at General Motors. His experience includes intelligence collection, research and analysis, background investigations, security operations performance, quality assurance, security compliance, security management and brand protection investigations and actions. Thomas has partnered with Homeland Security Investigations, Customs and Border Protection, the National Intellectual Property Rights Coordination Center and several additional government agencies in support of intellectual property rights protection. As a member of the Automotive Anti-Counterfeiting Council (A2C2) and the representative for A2C2 to the Michigan State University Center for Anti-Counterfeiting and Product Protection’s Brand Protection Council on Global Impact, Thomas engages with automotive OEM manufacturing colleagues, industry members, government officials and academia to prevent counterfeiting, enforce brand rights and spread public awareness of the dangers of counterfeit automotive parts.

Thomas holds a Bachelor of Science in Psychology from Michigan State University and a Master of Science in Management from The Catholic University of America.

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Our Awards

The A-CAPP Center recognizes individuals who have made an impact in the fight against counterfeit products and brand protection through its Pioneer Award and Brand Protection Hero Award.

The A-CAPP Center recognizes individuals who have made an impact in the fight against counterfeit products and brand protection through its Pioneer Award and Brand Protection Hero Award.

Brand Protection Hero Award

The Brand Protection Hero Award recognizes significant contribution to the field of brand protection and to combating product counterfeiting. It honors an individual who has demonstrated commitment and added value to brand protection, either by a single act or over time, in a way that exemplifies the highest standards of performance and integrity and advances the field. Nominees may be from industry, government, academia, or other sectors of the field.

PAST RECIPIENTS

  • 2025: Dana Nessel, Lori Mayall, and William Mansfield
  • 2024: Lucille Pezzulo
  • 2023: Kevin Weaver
  • 2021: Breno Araujo, Arturo Ishbak Gonzalez, Oliver Zopo, General (Ret.) Juan Carlos Buitrago Arias, and Luis Antonio Ruda Velosa
  • 2020: Roy Albiani
  • 2019: Secretary Elaine Marshall (read more)
  • 2018: Brian Monks
  • 2017: James Kryskowiak
  • 2016: Jack Chang

Pioneer Award

The Pioneer Award recognizes individuals for their vision and service in supporting the A-CAPP Center and its mission. Recipients are selected by the Center Director with input from team members.

PAST RECIPIENTS

  • 2026: Steve Francis
  • 2025: Kari Kammel
  • 2024: Sara Heeg
  • 2023: Leah Evert-Burks
  • 2019: Alan Swayne
  • 2018: Kevin Weaver and Jeremy Wilson
  • 2017: Ed McGorril
  • 2016: Warren MacInnis and Bruce Foucart
  • 2015: Bren Monks
  • 2014: Ron Davis
  • 2013: Rod Kinghorn and David Howard

Research Funding

The A-CAPP Center’s research is supported through a combination of gifts and sponsored research contracts. These funding mechanisms allow the Center to pursue applied, interdisciplinary research projects that address real-world brand protection and anti-counterfeiting challenges. Research funding may support specific projects, longer-term initiatives, or broader areas of inquiry aligned with the Center’s mission.

Organizations interested in supporting the Center’s research can engage through project-based funding, general research support, or collaborative research agreements.

For more information on what’s accepted as a gift, please visit the MSU Gift Policy.

The A-CAPP Center’s research is supported through a combination of gifts and sponsored research contracts. These funding mechanisms allow the Center to pursue applied, interdisciplinary research projects that address real-world brand protection and anti-counterfeiting challenges. Research funding may support specific projects, longer-term initiatives, or broader areas of inquiry aligned with the Center’s mission.

Organizations interested in supporting the Center’s research can engage through project-based funding, general research support, or collaborative research agreements.

For more information on what’s accepted as a gift, please visit the MSU Gift Policy.