Professional Certificate in Anti-Counterfeiting and Product Protection

WHAT IS IT?

A comprehensive training program designed to teach the skills and knowledge professionals need to be efficient, proactive and strategic in brand protection. Designed from direct experience and feedback from the top protection professionals from around the world, the A-CAPP Center employs an evidence based approach for its certificate that provides core concepts and competencies needed to become a brand protection professional who is better prepared to face the legal, business, strategic and security challenges of your industry.

WHO

IS IT FOR?

All levels and types of brand protection professionals

HOW

IS IT OFFERED?

Courses are offered 100% online, are self-paced, and do not expire

HOW

LONG DOES IT TAKE?

Each self-paced course takes 3-5 hours to complete

HOW

MANY COURSES ARE THERE?

There are 17 courses that you can customize the mix you take them in

Course Pillars and Descriptions

PRODUCT COUNTERFEITING OVERVIEW
ACAPP001-ACAPP003

Intellectual Property Violations Defined
ACAPP001

  • Classify and describe primary intellectual property protections and their respective definitions, relating specifically to US federal law
  • Identify intellectual property infringement
  • Explain the impact of counterfeit goods on industry, society, and consumers

Culture of Product Counterfeiting
ACAPP002

  • Identify how socio-economic conditions affect the production and consumption of counterfeit goods
  • Describe the risk-reward structure of product counterfeiting
  • Examine factors driving production and consumption of counterfeit goods
  • Describe how counterfeiting organizations operate their businesses

Key Organizations and Resources for Brand Protection
ACAPP003

  • Describe the differences between regulatory, industry, academic and professional law enforcement organizations
  • Distinguish the roles and responsibilities of law enforcement organizations and areas of specialty
  • Identify valuable resources for brand protection within a modern organization

ENFORCEMENT ACTIVITIES AGAINST COUNTERFEITERS
ACAPP004-ACAPP006

Legal Aspects of Global Counterfeiting
ACAPP004

  • Discuss the legal basis for identifying the violation of product counterfeiting
  • Explore how to protect your brand against counterfeiting through the use of trademark rights
  • Combat counterfeiting through the effective use of enforcement strategies

Partnerships for Brand Protection: Law Enforcement and Custom Agencies
ACAPP005

  • Understand the jurisdictional differences of law enforcement agencies and the laws they enforce
  • Build an effective network of law enforcement partners
  • How to educate and train law enforcement about your brand and products
  • Identify relevant laws and regulations

Conducting Product Counterfeiting Investigations
ACAPP006

  • Understand the elements of an investigation process and utilize basic investigation techniques for counterfeit products
  • Describe how to build an investigation by integrating identified elements of proof with the appropriate standard of evidence
  • Identify the importance of reporting and lead generation and explain how a data management system enhances the investigation process
  • Generate performance metrics used to support investigation activity and provide value to the brand owner

SUPPLY CHAIN MANAGEMENT FOR BRAND PROTECTION
ACAPP007-ACAPP008

Legitimate vs. Illicit Supply Chains
ACAPP007

  • Define segments of the supply chain from raw materials to product placement and understand the possible risk to the brand at each point
  • Discuss and identify relationships between illicit and legitimate supply chains, including: diversion, gray market, unauthorized production, theft, return fraud, and repackaging
  • Describe ways and methods to protect and secure the supply chain

Brand Protection Strategies for Managing Supply Chain Relationships
ACAPP008

  • Explain the goals in selecting a partner
  • Discuss creating the agreement or contract with conditions that aid the brand owner, subject to legal guidance
  • Discuss the value in monitoring and auditing internal processes and third-party partners

ANTI-COUNTERFEITING STRATEGIES
ACAPP009-ACAPP013

Identifying a Brand Protection Team
ACAPP009

  • Identify and discuss roles of a brand protection team • Use the RASIC model to establish team member roles and responsibilities
  • Discuss the contributions and support provided by the internal champions
  • Develop a strategy to secure resources from stakeholders

Identifying Anti-Counterfeiting Tactics and Technologies
ACAPP010

  • Identify strategic objectives of a brand protection program
  • Understand the key factors to consider in selecting the best tactics for a specific product and problem
  • Develop knowledge of the different brand protection technologies

Developing Networks and Counter-Intelligence Strategies for Brand Protection
ACAPP011

  • Learn the criteria for identifying in-country partners within a given industry and the elements of an in-country threat analysis
  • Identify context-specific strategies for gathering counter-intelligence data and understand why it is important to safeguard anti-counterfeiting strategies
  • Understand the value of benchmarking against other brands

Market Intelligence: Identifying Counterfeit Products
ACAPP012

  • Describe relevant market structures and how counterfeit products infiltrate them
  • Discuss how to protect against the presence of counterfeits, develop skills that can be used for gathering of information, and assess the problem before taking action
  • How to utilize external and internal partners in detecting, assessing, and acting against counterfeiters in the marketplace

Global Management and Enforcement of Trademark Rights
ACAPP013

  • Discuss the importance of a company’s intellectual property
  • Identify strategies to manage intellectual property
  • Discuss the importance of collaboration in the protection of company trademarks
  • Identify strategies for managing intellectual property globally, including in the EU, China, India, UAE

COMMUNICATION AND EDUCATION FOR BRAND PROTECTION
ACAPP014

Brand Protection Communications: Training and Strategies
ACAPP014

  • Design an internal communications plan to raise brand protection awareness of employees and strategic partners
  • Develop strategies for external strategic communication with law enforcement, business partners, and consumers

RISK MANAGEMENT FOR BRAND PROTECTION
ACAPP015-ACAPP017

Protect or Perish: Using Risk Assessment and Global Standards for Brand Protection
ACAPP015

  • Define and understand the need and implications for conducting a risk assessment for counterfeit product
  • Identify organization and industry specific standards
  • Describe the influence of geographic location on regulatory compliance and customary practices

Prioritizing Brand Protection: Analytics and Risk Management
ACAPP016

  • Develop and implement an internal process for resources prioritization that responds to the identified risk of counterfeit products and describe the implications
  • Determine what data to collect, analyze, and measure to reduce risk of counterfeit products
  • Discuss how to execute risk assessment for counterfeit products and analyze results

Anti-Counterfeiting Incident Management
ACAPP017

  • Define reliable sources of information, and determine how to compile, characterize, and organize it
  • Evaluate incident related data to identify company risks, counterfeiting trends and patterns, and determine root causes
  • Determine opportunities for enhancement of the current state
  • Document incidents and learnings, and communicate revisions in processes and practices with information sources
Individual Course
FEE PER COURSE
$
250.00
17 Course
Certificate Bundle
FEE PER COURSE
$
220.00
  • 12% savings w/ code CERTBUNDLE
Other Discounts
  • CORPORATE
    15%-30%
  • GOVERNMENT
    Military, Federal, State
    20%
  • ACADEMIC
    40%

*There is no expiration date to complete the course once enrolled. Individuals will receive a certificate of completion for each course that is successfully completed. To be successful, participants must receive a 70% or better on the end of course assessment. Participants who fail to achieve 70% or better may retake the course upon request for a $100 fee. Once all 17 courses have been successfully completed, participants will receive their Certificate in Anti-Counterfeiting and Brand Protection, which will be issued by Sara Heeg. Only one discount may be used at time of purchase. Refunds will not be issued after enrollment.