A-CAPP VIDEOS SHOP SAFE The dynamic of commerce has shifted exponentially over the past decade. The process of buying and selling goods has now been reduced to a few clicks on a screen. With this expedited process of shopping, consumers are able to have essential items and needs met with products arriving at their doorstep within two-to-three business days. But all innovation and advancement comes at a cost. Counterfeiters prowl online shopping sites selling harmful counterfeited goods all over e-commerce platforms, posing as legitimate companies selling legitimate products. Hear from Michigan State University and brand protection experts: Jay Kennedy, Kari Kammel and Leah Evert-Burks, as they delve into the vast network of counterfeiting, anti-counterfeiting and ways consumers can protect themselves while shopping online. SHOPPING ONLINE? ALL THAT GLITTERS IS NOT GOLD: A DIVE INTO THE WORLD OF TRADEMARK COUNTERFEITING In this Coffee with the Profs, Kari Kammel discusses the current phenomenon of online shopping through e-commerce and social media and the sale of counterfeit goods to consumers. This presentation explores the ever-changing legal landscape, as well as initiatives being taken in the U.S. to address this issue to make it safer for consumers, as well as for brands and the economy. SHOPPING SAFE AND SMART ONLINE: A CHAT WITH MSU EXPERTS ON FAKE PRODUCTS MSU’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) is proud to hosted a free webinar to help customers shop smarter and safer online, as more fake products are being sold than ever before. This is especially important as consumers get ready for holiday shopping.