Brand Protection Strategy Summit

MARCH 12: OPEN ONLY TO BRAND OWNERS, LAW ENFORCEMENT & ACADEMICS
March13-14: OPEN TO ENTIRE BRAND PROTECTION COMMUNITY

MARRIOTT AT UNIVERSITY PLACE | EAST LANSING, MI
MARCH 12-14, 2024

About the Summit

Over the course of our summit, day sessions will be open to sectors of the brand protection community and will include interactive discussions through panels, high top talks, and deep dive sessions that will focus on the four strategic themes of the A-CAPP Center:

Panels

Panels are designed to get a diverse perspective on a current issue in a conversational style.

High Tops

High top sessions are meant to be a structured networking and resource session where attendees can walk around to the “high top” table or resource that they need and have short conversations.

Deep Dives

Deep dive sessions are longer, more in-depth sessions than our panels, exploring various elements of research and practice.


WHO SHOULD ATTEND AND WHY?


Who Should Attend the A-CAPP Summit?

Brand protection professionals in any level of role (entry level to experienced) engaged in intellectual property rights protection or enforcement.

How the A-CAPP Summit Benefits Your Organization

The global risk of counterfeit products is rapidly growing and evolving, with enormous detrimental effects on brand owners, consumers, and society.  The A-CAPP Center provides a central location for thought leadership in brand protection and anti-counterfeiting as an independent, interdisciplinary evidence-based hub, designed to assist in protecting brands and products of all industries worldwide.

We are looking forward to hosting our 7th Brand Protection Strategy Summit, where we provide a collaborative space for brand protection professionals to strategize about the most critical issues and their solutions.  To facilitate open dialogue our summit is a vendor-free and includes no third-party interference on day one. 

A unique feature, the A-CAPP Summit showcases the Center’s research on anti-counterfeiting and brand protection and gives you access to cutting edge ideas and developments and an opportunity to speak with internationally-recognized professors on these issues.  

The Summit consists of three days of sessions led by your peers, as well as brand protection. You will have an opportunity for in-depth networking and collaboration in a smaller event atmosphere. Additionally, you will have an opportunity to network with the Center’s Industry Advisory Board and corporate partners, who are global leaders in the field of brand protection and our student interns.

What Prior A-CAPP Center Summit Attendees Gained

Networking, research collaboration, exposure to common challenges in the industry, networking with other brand owners, knowledge exchange, latest information on brand protection, open dialogue, and more.

What Does Registration Include?

The registration fee includes admittance into the Summit on March 12-14, 2024, the Summit Reception on March 13, 2024, all meals/beverages on March 12-14, 2024, and event parking, as applicable.


Sponsors

Unlike many other conference hosts, Michigan State University is not an association that collects membership dues to provide seed money to support its events, and we work to keep registration rates lower than the industry average so all organizations can attend. As a result, our events would not be possible without support from our sponsors. Reach the 500+ stakeholders A-CAPP partners with and be seen as helping the greater good in the fight against counterfeit products and protecting brands by sponsoring the 2024 Summit!

DIAMOND SPONSOR

GOLD SPONSOR

BRONZE SPONSOR

Lodging

Our 2024 Summit will be held direclty across from MSU’s campus in downtown East Lansing at the Marriott East Lansing at University Place, located at 300 M.A.C. Avenue East Lansing, Michigan 48823.

Special summit lodging rates have been secured here until February 29, 2024. Rooms are limited and attendees are encouraged to make their reservations now. Attendees must book through this site to receive the special rate.

Policies

TERMS AND CONDITIONS OF ATTENDANCE:

The A-CAPP Center Brand Protection Strategy Summit is an event hosted for the benefit of its brand owning partners and limits participation of vendors, service providers, lawyers, and/or consultants. Non-brand owners may only attend the summit on the days permitted and shall not solicit any sales during the event.  

The views and opinions of speakers and participants at summit events do not necessarily reflect those of Michigan State University, the A-CAPP Center, its Industry Advisory Board, including member companies, or summit sponsors, and should not be used for endorsement, advertising purposes, or as legal advice. By registering for the summit, attendees acknowledge that their contact information may be included in the conference materials provided to all attendees, as well as the Center’s internal contact lists. By attending the Summit, attendees acknowledge that their image may be captured and used in research, educational and public service programs.

Cancellations made 20 or more days from the summit start date are subject to a $60 cancellation fee. Cancellations made within 20 days of the summit date will not be refunded. Transfer of registration within a company is allowed, but must be submitted via email to heegsar1@msu.edu at least 1 business day prior to the conference start date. Registration cancellations made due to inappropriate registrations by individuals from outside of the allowable participants categories are subject to the cancellation policy.

Conference registration costs are determined by attendee type.

  • Registration for brand owners is $595.00
  • Law firms, technology providers, service providers, e-commerce providers, & investigators (any other private sector organizations) is $795.00
  • Independant consultans is $325.00
  • Academic, 501c3 non-profit, government and law enforcement is $50.00

Conference registrations are to be paid in full at the time of registration. In the event that a person registers in violation of the registration categories above, their registration will be cancelled and fees paid will be refunded according to the cancellation policy above.

The Center Director has discretion for all issues related to and including registration, admission, and attendance.

Prior Summits
2023 Brand Protection Strategy Summit
March 21-23, 2023 at the Marriott East Lansing
Agenda
2019 Brand Protection Strategy Summit
September 24-25, 2019 at the Marriott East Lansing
Agenda
2018 Brand Protection Strategy Summit
October 3-4, 2018 at the Marriott East Lansing
Proceedings (pg. 14-25)
Agenda
2017 Brand Protection Strategy Summit
October 3-4, 2017 at the Lansing Center
Proceedings
Agenda
2016 Brand Protection Strategy Summit
October 4-5, 2016 at the Lansing Center

Proceedings
Agenda

2015 Brand Protection Strategy Summit
October 7-8, 2015 at the Henry Center

Proceedings
Agenda

Agenda <em>at a glance</em>

MARCH 11

PRE-SUMMIT

Executive Education: Protecting Your Brand in China
Marriott 2nd Floor
12p-3p

Summit Check-In & Welcome
Marriott Atrium (1st floor)
4-6p
As you arrive, check-in, and get settled in your room, stop down to say hi and have a drink with A-CAPP and other attendees.

MARCH 12

SUMMIT DAY 1

Breakfast
Marriott 2nd Floor
8a-9a

Sessions for Brand Owners, Government, Academics, & Associations
Marriott 2nd Floor Ballroom
9a-4p

Networking Reception for A-CAPP Advisory Board & BP Councils
MSU Broad Museum
4p-5p

Networking Reception for all Brand Protection Professionals
MSU Broad Museum
5p-6:30p

MARCH 13

SUMMIT DAY 2

Breakfast
Marriott 2nd Floor
8a-9a

Sessions for all Brand Protection Professionals
Marriott 2nd Floor Ballroom
9a-4p

Annual Reception for all Brand Protection Professionals
Graduate Hotel 2nd Floor
5:30p-8:30p

MARCH 14

SUMMIT DAY 3

Breakfast
Marriott 2nd Floor
8a-9a

Sessions for all Brand Protection Professionals
Marriott 2nd Floor Ballroom
9a-12p

A-CAPP Advisory Board Meeting
Marriott 2nd Floor Capitol Room
12:30p-3p