THE COUNTERFEIT CONUNDRUM: ANALYZING GLOBAL CONSUMER REALITIES IN ONLINE MARKETPLACES
This A-CAPP event will release the results of our global anti-counterfeiting survey. The findings include regional and country-specific differences in consumers beliefs and behaviors related to counterfeiting, as well as their consumer segmentation analysis profiling counterfeit buyers and non-buyers across the world. There will also be two professional training sessions prior on September 19, 2023.
Our two and half day summit, will be open to select sectors of the brand protection community on specific days and will include interactive discussions through panels, hot topic sessions, high top talks, and strategy sessions that will focus on the four strategic themes of the A-CAPP Center around impacts of technology, online sales and policy on brand protection and anti-counterfeiting, consumers, current and future workforce, and global impacts of counterfeiting.