Topics: E-Commerce/Internet

Virtual Communities as Guardians Against Product Counterfeiting in the Athletic Footwear Industry

George Adams, 2016 This Backgrounder is based on the author’s master’s thesis — Empowering consumers as capable guardians to prevent online product counterfeiting victimization in the athletic footwear industry: a routine activity perspective — written for the Michigan State University School of Criminal Justice (https://d.lib.msu.edu/etd/3868). For the full paper, click here.

The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce

Clifford A. Grammich and Jeremy Wilson, 2018 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and productprotection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan StateUniversity (MSU) has sought closer partnerships with brand owners. The 2017 Brand Protection StrategySummit, the third such summit hosted by the …

The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce Read More »

MarketSafe Project Partnership Report

MSU A-CAPP, 2020 Since 2017, Michigan State University (MSU) has been home to a unique and one-of-a-kind intellectual property protection partnership. MSU Licensing has collaborated with the College of Social Science’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) to use the International AntiCounterfeiting Coalition’s (IACC) MarketSafe® program to help protect MSU’s intellectual property. This collaboration …

MarketSafe Project Partnership Report Read More »