Content Type: A-CAPP Backgrounder

Explaining Consumer Demand for Counterfeit Goods: Social Learning or Low Self-Control?

Zoltán Levente Fejes, 2017 Two competing theoretical explanations for the knowing purchase of counterfeit goods are Akers’ Social Learning Theory and Gottfredson and Hirschi’s Low Self-Control Theory. This A-CAPP Center Backgrounder reports results of a survey among Romanian university students about volitional purchase of non-deceptive counterfeits in physical market settings. The survey found such purchases …

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