George Adams, 2016
Submitted to Michigan State University in partial fulfillment of the requirements for the degree of Criminal Justice – Master of Science, 2016.
E-commerce has given consumers an advantageous medium to shop for brand name consumer products. Criminals have too realized these advantages, and use the criminogenic environment of the Internet to defraud consumers using centuries old schemes – such as product counterfeiting (Newman and Clarke, 2003; OECD, 2008). Research on the role of the consumer in self-protection and guardianship to prevent online product counterfeiting victimization is limited.
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