Rod Kinghorn

Training for brand protection: what your team needs to know

Wilson, J. M., & Kinghorn, R. (2014). Training for brand protection: what your team needs to know. Global Edge Business Review, 8(5), 1-3. http://globaledge.msu.edu/content/gbr/gbr8-5.pdf Brand Protection is a growing concern among corporate executives, particularly those who operate in the global marketplace. Training for those tasked with this function is critical, yet existing resources and knowledge about needs …

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Brand protection as a total business solution

Wilson, J. M., & Kinghorn, R. (2014). Brand protection as a total business solution.  A version of this research was also published as Wilson, J. M., & Kinghorn, R. (2016). A total business approach to the global risk of product counterfeiting. Global Edge Business Review, 10(1), 1-6. http://globaledge.msu.edu/content/gbr/gbr10-1.pdf Product counterfeiting is a growing, global risk that …

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Anti-counterfeit strategy for brand owners

Wilson, J.W. & Kinghorn, R. (2013). Anti-counterfeit strategy for brand owners. There are many approaches brand owners can take to prevent and respond to product counterfeits. This Backgrounder outlines a strategic approach whereby brand owners consider product counterfeits as a fundamental risk to the brand, and brand protection as an integral component of the larger …

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A supply chain management perspective on mitigating the risks of counterfeit products

Dreyfus, D. M., Heinonen, J. A., & Kinghorn, R. (2013). A supply chain management perspective on mitigating the risks of counterfeit products. Supply chain management can be the first step for preventing product counterfeiting. This Backgrounder addresses how stakeholders in a supply chain can mitigate and prevent this crime by moving towards a more comprehensive purchasing …

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The global risk of product counterfeiting: facilitators of the criminal opportunity

Wilson, J. M., & Kinghorn, R. (2015). The global risk of product counterfeiting: facilitators of the criminal opportunity. Product counterfeiting represents a growing, global risk that poses many negative consequences for consumers, businesses, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat such crime is …

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