Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC)

Kennedy, J. P., Wilson, J. M., & Labrecque, R. (2017). Towards a more proactive approach to brand protection: Development of the Organisational Risk Assessment for Product Counterfeiting (ORAPC) . Global Crime. doi:10.1080/17440572.2017.1313733  Through an adaptation of a terrorism risk assessment model, this article develops an initial proactive product counterfeiting risk assessment that is designed to …

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