The Academic Hot Topics series are designed to be conversations with academics who are doing research relevant to brand protection and counterfeiting. The event is free and open to anyone in the field of brand protection who registers in advanced. The event will be an online moderated conversations with a chance for Q and A.
Chat 1: March 2022
LATEST TRENDS IN SOCIAL MEDIA AND DIGITAL TECHNOLOGIES IN ANTI-COUNTERFEITING EFFORTS
View the conversation with Professor Saleem Alhabash, who researches on the processes and effects of new and social media within the context of persuasion. He investigates the cognitive and emotional responses, and psychological effects associated with using new and social media. His research is geared toward understanding how new communication technologies can be used as persuasive tools. We’ll explored his perspectives on social digital technologies in anti-counterfeiting efforts.
MARCH 10, 2022
Chat 2: April 2022
LATEST TRENDS ON CONSUMER PURCHASING FROM ILLEGAL ONLINE PHARMACIES
APRIL 15, 2022
View the conversation with Professor John Hertig, as we explored what’s new in consumer purchasing from illegal online pharmacies, as well as the huge gap in education in our colleges and universities on substandard, falsified, and counterfeit products and why this matters. He researches on counterfeit medicine and most recently the impact of COVID-19 on the increase of illegal online pharmacies.
Chat 3: May 2022
LATEST TRENDS ON THE DETECTION OF ILLEGAL ONLINE SALES OF CONTROLLED SUBSTANCES
Join us in a conversation with Professor Tim Mackey, as the latest trends and nuances in the detection of illegal online sales of controlled substances as well as the work being done with Snapchat and some best practices in this area when it comes to counterfeit detection when partnering with a technology firm. Join the conversation and bring your questions!
MAY 16, 2022
Chat 4: June 2022
ANTICIPATING A BRAND (NEW) METAVERSE AND VIRTUALLY INVALUABLE NFTS
The rapid, ever-changing world is now on the verge of shifting the entire social landscape, not physically, but virtually. Enter: the metaverse. With this advent of technology on the rise, many questions, concerns and outright confusion have resulted in this quake, especially in the brand protection space. Join us in a conversation with Radindra Ratan—who conducts research on the effects of human-technology interaction—as we discuss this virtual landscape and map out how it effects brand owners. Join the conversation and bring your questions!
JUNE 9, 2022
Thank You Event Sponsors
Session and Series Sponsorships Available
This series is offered at no cost to attendees. Therefore, sponsorships are vital to our ability to offer these. Our prior event attendees and partners come from a broad range of industries, government, law enforcement, and academia that are addressing counterfeiting and brand protection and understand this. While we typically do not make attendee contact information available, the value of your sponsorship is greater. Our attendees and partners recognize our sponsors as helping the greater good in the fight against counterfeits and protecting brands.