Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms
Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms Read the Full Article Jeremy Wilson, Clifford Grammich and Fiona Chan, 2016 Product counterfeiting represents a large, growing risk to many global firms, albeit one whose dimensions are not easily measured. While firms increasingly recognize the need to address the …