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The Future of Brand Protection: Responding to the Global Risk

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Jeremy Wilson, 2017

Counterfeit products are a significant global risk to brands and those who hold intellectual property rights to them. They also pose significant risks to public health and safety, the economy, and even national security. Given consumer and organizational dependence on branded products, virtually everyone is vulnerable to counterfeits and has a stake in preventing, identifying, and responding to their occurrence.

This article was published in Journal of Brand Management. Subscription may be required to view article. 

2017 Copyright Michigan State University Board of Trustees.

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