The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce

Clifford A. Grammich and Jeremy Wilson, 2018

Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product
protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State
University (MSU) has sought closer partnerships with brand owners. The 2017 Brand Protection Strategy
Summit, the third such summit hosted by the A-CAPP Center, once again allowed academic and industry
partners to discuss what they have learned from each other, particularly what challenges remain, and progress
they have achieved in their work. This A-CAPP Paper highlights many of the discussions that took place during
the October 3-4 event. Summaries of the 2016 and 2015 summits are also available.

To view the full paper, click here.