Virtual Communities as Guardians Against Product Counterfeiting in the Athletic Footwear Industry

George Adams, 2016

This Backgrounder is based on the author’s master’s thesis — Empowering consumers as capable guardians to prevent online product counterfeiting victimization in the athletic footwear industry: a routine activity perspective — written for the Michigan State University School of Criminal Justice (https://d.lib.msu.edu/etd/3868).

For the full paper, click here.