Brandon Sullivan, Rod Kinghorn and Jeremy Wilson, 2017
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
This chapter was published in Handbook of Research on Counterfeiting and Illicit Trade. Subscription or purchase may be required to read book.
2017 Copyright Michigan State University Board of Trustees.
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