AGENDA
Brand Protection Strategy Summit

Marriott at University Place | East Lansing, MI
March 12-14, 2024

PRE-SUMMIT
Monday, March 11

Open for brand owners, law enforcement, and academic partners only

12p-3p
Capitol Room

Executive Education: Protecting Your Brand in China

Join Quality Brands Protection Committee of CAEFI (QBPC) Chair, Michael Ding, and Vice Chair, William Mansfield for unique insights and guidance into protecting your brand effectively in China. This one-of-a-kind executive education session will have three components.

  • Case Studies: Successful Brand Protection Efforts in China
  • Bad Faith Trademark Registrations: How Can You Increase Success in Protecting Your Brand in China?
  • Administrative Action: The Alternative Enforcement Approach You Never Heard Of?

This executive education session is open to all, regardless of Summit registration. This is an add-on to our Summit that requires a separate registration ticket that can be obtained through our Summit registration.

This Executive Education is hosted by the A-CAPP Center in partnership with QBPC and IBC, MSU.

5p-6p
Atrium

Welcome Gathering

Join A-CAPP and other Summit attendess in an informal welcome. Stop by to say hello, have a drink, and a bite to eat.

SUMMIT DAY 1
Tuesday, March 12

Open for brand owners, law enforcement, and academic partners only

8:00a
Terrace

Breakfast

9:00a
University Ballroom

Welcome

  • Kari Kammel, Director, A-CAPP Center and Adjunct Professor, College of Law, MSU (BIO)
9:15a
University Ballroom

Panel: Trends in Third Party Sales of Counterfeit Goods on E-Commerce and Social Media

This session will explore trends that are being seen specifically related to third party sales of counterfeit goods on e-commerce and social media globally. While this phenomena has continued to increase in size and scale, it also overlaps with other types of fraud.

Moderator

  • Kari Kammel, Director, A-CAPP Center and Adjunct Professor, College of Law, MSU (BIO)

Panelist

  • Rowan Hilend, Doctoral Student, Department of Supply Chain, MSU (BIO)
  • Adrienne Rose, Assistant Deputy Chief, Computer Crime & Intellectual Property Section, US DOJ (BIO)
  • Pilar Toro, Brand Protection Manager-Americas, Tiffany & Co. (BIO)
10:00a
University Ballroom

Panel: Global Shields – Best Practices for Comprehensive Brand Protection Strategies and Programs

This panel will explore various experts’ experiences creating, managing, or growing global brand protection programs, strategies, and efforts.

Moderator

  • Carrie Feeheley, Assistant Director of Education and Outreach, A-CAPP Center, MSU (BIO)

Panelist

  • Tom Nichols, Global Brand Protection Specialist, GM (BIO)
  • Todd Reves, Director, Building Respect for IP Division, WIPO (BIO)
  • Tony Zook, Assistant VP, Global Security Group, Merck (BIO)
10:45a
University Ballroom

Break

11:15a
University Ballroom

Panel: Clicks and Choices – Deciphering Global Consumer Behavior Online

Despite reactive and proactive measures to protect consumers from buying counterfeits, and with the proliferation of e-commerce and social commerce, consumer demand for counterfeit is growing at an unstoppable pace. Panelists will be discussing the importance of understanding consumer behaviors and motivations related to buying counterfeits and the potential impact that would have on brand protection efforts.

Moderator

  • Ellary Petchauer, Section Chief, Commercial Fraud Unit, IPR Center (BIO)

Panelist

  • Saleem Alhabash, Associate Director of Research, A-CAPP Center & Professor, Advertising & Public Relations, MSU (BIO)
  • Tania Maestas, Deputy Executive Director & General Counsel, AGA (BIO)
  • Zach Toczynski, Senior Director, Global Brand Protection, Levi Strauss & Co. & A-CAPP Industry Advisory Board Member (BIO)
12:00p
Beaumont/Terrace

Lunch

1:00p
University Ballroom

A-CAPP Advisory Board Welcome

  • Zach Toczynski, Senior Director, Global Brand Protection, Levi Strauss & Co. & A-CAPP Industry Advisory Board Member (BIO)
1:10p
University Ballroom

Keynote

  • Alaina van Horn, Chief, Intellectual Property Enforcement Branch, Office of Trade, CBP (BIO)
1:25p
University Ballroom

ACAPP Research Updates & Academic/Industry Research Partnership Opportunities

  • Saleem Alhabash, Associate Director of Research, A-CAPP Center & Professor, Advertising & Public Relations, MSU (BIO)
1:45p

Deep Dives

University Ballroom

Collaborating: Michigan Brand Protection Roundtable

  • Carrie Feeheley, Assistant Director of Education and Outreach, A-CAPP Center, MSU (BIO)
Red Cedar Room

Research: Feasibility of RFID for Pharma Traceability – An Industry Driven Study

  • Bahar Aliakbarian, Professor & Senior Director of Research & Development, Axia Institute, MSU (BIO)
  • John Hatfield, Executive Director, Axia Institute, MSU (BIO)
Campus Room

Practice: Measuring the Risk of Illicit Trade for Optimizing Brand Protection Strategy: A Predictive Analytics Approach

  • Kevin Babyak, Senior Data Scientist, Global Brand Protection, Johnson & Johnson (BIO)
Capitol Room

Practice: Steering Your Brand Through Crisis

  • Erika Austin, Director of Licensing, MSU (BIO)
Great Lakes Room

Practice: Cultural and Societal Influences Impacting IP Enforcement in Latin America

  • Charisma Hampton, Attorney-Advisor, Office of Policy and International Affairs, USPTO (BIO)

2:30p
University Ballroom

Research Spotlight: Survey Result Insights – Consumers’ Perception of the Risk When Buying Through E-Retail and Social Media

  • Pat Huddleston, Director, Information and Media PhD Program, Advertising & Public Relations, & A-CAPP Research Council Member, MSU (BIO)
  • Anastasia Kononova, Associate Professor, Advertising & Public Relations, & A-CAPP Research Council Member, MSU (BIO)
3:15p
University Ballroom

High Tops: Student Highlight and Break

Table 1

A-CAPP Center Student Internship & Mentorship Program

  • Carrie Feeheley
Table 2

University Licensing Program

  • Emily Blue
Table 3

Axia Institute

  • John Hatfield
  • Bahar Aliakbarian
Table 4

College of Law

  • Alana Glass
Table 5

Criminal Justice Graduate Programs

  • Allison Rojek
Table 6

International Business Center

  • Ahmet Kirca
  • Hannah Pszenica
Table 7

A-CAPP Center Research Student

  • Heijin Lee
Table 8

A-CAPP Center Student Researcher

  • Gabriel Wrobel
Table 9

A-CAPP Center Student Researcher

  • Jacob Jones
Table 10

A-CAPP Center Student Researcher & 2023-2024 DEI Scholar

  • Amaiya Jones
4:00p
University Ballroom

Adjourn

4:00p
Broad Museum

Reception

Reception for A-CAPP Industry Advisory Board and BP Council Members

5:00p
Broad Museum

Opening Reception

Reception for all summit attendees

SUMMIT DAY 2
Wednesday, March 13

Open to brand protection community

8:00a
Terrace

Breakfast

9:00a
University Ballroom

Welcome

  • Saleem Alhabash, Associate Director of Research, A-CAPP Center & Professor, Department of Advertising & Public Relations, MSU (BIO)
9:10a
University Ballroom

Keynote

  • Eric Sturbis, Asstistant Attorney General, Department of Attorney General, State of Michigan
9:30a
University Ballroom

Panel: Legal Frontiers in IP Protection – Navigating Legislative Updates in Anti-Counterfeiting

This panel will explore perspectives from legal experts and representatives of brands on recent and proposed legislation in the U.S. and EU on anti-counterfeiting and related concepts, such as third party sale of counterfeit on e-commerce and looking forward to potential legislation on AI.

Moderator

  • John Zacharia, Founder, Zacharia Law & Professor, IPCL, George Washington University School of Law (BIO)

Panelist

  • Owen Caine, The Toy Association (BIO)
  • Jennifer Scoggins Hanks, Senior Director, Brand Protection, AAFA (BIO)
  • Brian Wassom, Partner, Warner Norcross & Judd (BIO)
10:15a
University Ballroom

Break

10:35a
University Ballroom

Panel: A-CAPP Center Alums Unplugged – Insights into Former Students’ Brand Protection Journeys

This panel will explore recent A-CAPP Center student alums who now work in various aspects of brand protection and anti-counterfeiting to share their early career experiences.

Moderator

  • Carrie Feeheley, Assistant Director of Education and Outreach, A-CAPP Center, MSU (BIO)

Panelist

  • Annabelle Greseth, Brand Protection Analyst, Tiffany & Co. (BIO)
  • Connor Mitchell, Associate Packaging Engineer, Gilead Sciences (BIO)
  • Anna Molnar, Intelligence Analyst, NFCTA (BIO)
  • Kasey Patrick, Intelligence Analyst, NFCTA (BIO)
11:15a

Deep Dives

University Ballroom

Collaboration: WIPO: International Public/Private Partnerships

  • Todd Reves, Director, Building Respect for IP Division, WIPO (BIO)
Red Cedar

Research: Neuropsychology and Cognition of Counterfeiters (Fraudsters) – Legal & Forensic Psychology Perspective

  • Javier Morales, Senior Consultant, Competitive Consulting Group (BIO)
Campus Room

Practice: Collaborating With Trade Associations for Your Brand Protection Efforts

  • Tara Steketee, Chair, Anti Counterfeiting Committee, INTA
Capitol Room

Research: The Counterfeit Wine Phenomenon

  • Karen Edwards, Interim Associate Dean, College of Hospitality, Retail, & Sports Management, University of South Carolina (BIO)
  • Sandy Strick, Associate Professor, School of Hospitality & Tourism Management, University of South Carolina (BIO)
Great Lakes Room

Research: Leveraging a Conjoint Experimental Approach to Characterize Consumer Preferences for Buying Counterfeit Goods Online: Opportunities for Research Collaboration

  • Tim Mackey, Associate Professor & Director of Global Health Policy Institute, University of California San Diego (BIO)
12:00p
Beaumont/Terrace

Lunch

Summit Attendee Lunch

12:00p
Campus Room

Lunch

A-CAPP Center Student Internship Mentorship Lunch (closed lunch)

1:00p
University Ballroom

A-CAPP Awards

  • Kari Kammel, Director of A-CAPP and Adjunct Professor, College of Law, MSU (BIO)
1:05p
University Ballroom

Student Speaker

  • Gabriel Wrobel, 3L, College of Law and A-CAPP Law Student Extern, MSU  (BIO)
1:15p
University Ballroom

Panel: Hot Topics – A Case Study from Pharma: Do Externalities and Lack of Access Drive Consumers to Dangerous Online Sources for Meds?

Lack of access to controlled substances, weight loss injectables and other medications are increasingly leading consumers to unsafe online sources for medications, posing new challenges to brand protection and new health and safety risks to the public. Other externalities, from public policy to legal issues, will also be explored.

Moderator

  • Summer Kostelnik, Policy Advisor, IPEC Office, Executive Office of the US President  (BIO)

Panelist

  • Daniel Burke, Chief, Investigative Services Division, Office of Criminal Investigations, FDA (BIO)
  • Tim Mackey, Associate Professor & Director of Global Health Policy Institute, University of California San Diego (BIO)
  • Linda Marks, Senior Litigation Counsel, US Department of Justice (BIO)
  • Shabbir Imber Safdar, Executive Director, Partnership for Safe Medicines  (BIO)
2:00p
University Ballroom

Panel: Communicating the Importance of Brand Protection Across the Enterprise or Organization

Brand protection and anti-counterfeiting efforts are housed in different departments depending on the corporation or organization and often can operate in silos. Panelists will be discussing best practices in communicating the importance of brand protection efforts and work within their organization and how these communication efforts can help support brand protection.

Moderator

  • Jason Daniels, Brand Protection Manager, Amazon (BIO)

Panelist

  • Josh Brooks, Senior Brand Protection Manager, Royal Canin, Mars Inc (BIO)
  • Staci DeRegnaucourt, Partner, Varnum LLP (BIO)
  • Max Faistenhammer, Manager, Brand Protection & Security, Tenneco  (BIO)
  • Aundrea Payne, Brand Protection Manager, Corsearch (BIO)
2:45p
University Ballroom

High Tops: Government & Law Enforcement Resources for IP Enforcement

Table 1

US Food and Drug Administration

  • Daniel Burke
Table 2

US Department of Justice

  • Linda Marks
  • Adrienne Rose
Table 3

Office of the Intellectual Property Enforcement Coordinator
Executive Office of the US President

  • Summer Kostelnik
Table 4

Oregon IP Task Force

  • Theresa Turner
  • Cheryl Waddell
Table 5

US Patent and Trademark Office

  • Charisma Hampton
Table 6

US Customs and Border Protection

  • Colin Colt
  • Morgan McPherson
  • Alaina van Horn
Table 7

Attorney General Alliance

  • Tania Maestas
Table 8

Intellectual Property Rights Coordination Center

  • Sonny Kilmer
Table 9

US Immigrations and Customs Enforcement
Homeland Security Investigations

  • Conor Dufrain
Table 10

Michigan Department of Attorney General

  • Eric Sterbis
  • Michael Friese
Table 11

Michigan State Police

  • Steve Temelko and colleagues
Table 12

Wordl Intellectual Property Organization

  • Todd Reves
3:15p
University Ballroom

Panel: Safeguarding IP in the Digital Age: Navigating AI and Finding Balance

This panel will explore how brand protection practitioners are using AI as a tool to combat intellectual property theft and illicit trade and the importance of balancing the use of AI in part of a greater holistic brand protection strategy.

Moderator

  • Kari Kammel, Director of A-CAPP and Adjunct Professor, College of Law, MSU (BIO)

Panelist

  • Nancy Merritt, Senior Director, Platform Partnerships and Enforcement, Tracer (BIO)
  • Daniel Shapiro, Senior VP, Brand Relationships & Strategic Partnerships, Red Points (BIO)
  • Kevin Weaver, Senior Director of Brand Protection Technology & Innovation, Johnson & Johnson & A-CAPP Industry Advisory Board Member (BIO)
4:00p
University Ballroom

Adjourn

5:30p
The Graduate Hotel

Summit Reception

Graduate Hotel (2nd floor)
133 Evergreen Avenue

The Graduate Hotel only has valet parking available. We recommend keeping your vehicle at the Marriott and walking (about 4 blocks).

SUMMIT DAY 3
Thursday, March 14

Open to brand protection community

8:00a
Terrace

Breakfast

9:00a
University Ballroom

Welcome

  • Carrie Feeheley, Assistant Director of Education and Outreach, A-CAPP Center, MSU (BIO)
9:05a
University Ballroom

Keynote

  • Anjana Susaria, Omura-Saxena Professor, Responsible AI, Accounting and Information Systems, MSU (BIO)
9:15a
University Ballroom

Panel: IP Under Siege – Confronting the Growing Threat from AI Towards Trademarks and Copyrights

Join us in the panel discussing the growing threat from AI towards trademarks and copyrights, discussing actions by bad actors, the Executive Order, and the IPR Center/A-CAPP Center working group efforts.

Moderator

  • Kevin Weaver, Senior Director of Brand Protection Technology & Innovation, Johnson & Johnson & A-CAPP Industry Advisory Board Member (BIO)

Panelist

  • Sonny Kilmer, Senior Advisor & Industry Liason, IPR Center (BIO)
  • Arun Reddy, Senior Manager, Software Development, Amazon (BIO)
  • Ken Sickles, Executive Vice President and Chief Product Officer, Digimarc (BIO)
10:00a
Terrace

Break

10:15a
University Ballroom

Deep Dives

Great Lakes Room

Practice: Case Study – The Oregon IP Task Force

  • Cheryl Waddell, Detective, Oregon IP Task Force, Portland Police Department (BIO)
Capitol Room

Practice: Brand Protection- Considerations for Brands & Platforms Regarding Native American Goods

  • Josh Hopping, Global Director of Investigations, Corsearch (BIO)
University Ballroom

Practice: Brand Protection, e-Commerce and the Near Future: Consumer-Centric Enforcement, Return on Investment and Measuring Success

  • Michael Hecht, Legal Manager, Digital, eCommerce, Marketplaces, The LEGO Group (BIO)
Red Cedar Room

Practice: New Innovations of Drug Counterfeiters – Online Pharmacy Marketplaces, Fraudulent T3’s, and Compounded APIs for Sale on E-Commerce Platforms

  • Shabbir Imber Safdar, Executive Director, Partnership for Safe Medicines  (BIO)
Campus Room

Practice: Demystifying the CBP IP Enforcement Process

  • Morgan McPherson, Attorney-Advisor, IP Enforcement, Office of Trade, CBP (BIO)
  • Colin Colt, Attorney-Advisor, IP Enforcement, Office of Trade, CBP (BIO)
11:00a
University Ballroom

Panel: Challenges and Best Practices for Building a Counterfeiting Case Across Borders

This panel will explore various experts’ experiences creating, managing, or growing global brand protection programs, strategies, and efforts.

Moderator

  • Cheryl Waddell, Detective, Oregon IP Task Force, Portland Police Department (BIO)

Panelist

  • Conor Dufrain, Assistant Special Agent in Charge, Detroit Field Office, HSI (BIO)
  • Jason Kosofsky, IP Coordinator, NFCTA (BIO)
  • Tamara Rabenold, CEO, Vaudra (BIO)
  • Theresa Turner, Assistant District Attorney, Multnomah County Prosecutor’s Office (BIO)
11:45a
University Ballroom

Summit Closing

12:30p
Capitol Room

A-CAPP Industry Advisory Board Meeting

This is a closed meeting for A-CAPP staff and advisory board members.

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