As a practitioner’s journal, the BPP seeks material that is relevant to the brand protection community. Many brand protection professionals have valuable information that can be shared and providing a forum to do so is our mission. The BPP provides the unique opportunity to share knowledge and experience for the benefit of the brand protection profession in one comprehensive place. The field of brand protection develops experts without their realizing it. But often having something to convey and formally conveying it are two different matters, and the latter may be challenging to the expert.