Cue Utilization in the Product Authentication Process: A Framework and Research Agenda for Product Counterfeit Prevention Click here to read the full article Zoltan Levente-Fejes and Jeremy Wilson, 2013 Scholars suggest that consumers rely on heuristics to evaluate products. They employ both extrinsic and intrinsic cues to evaluate product quality and utilize the same cues …
The Use of Cues in the Consumer Product Authentication Process Zoltan-Levente Fejes and Jeremy Wilson, 2013 The proliferation of counterfeit goods has made product authentication increasingly important, with consumers and end users playing greater roles in the authentication process. Determining the degree to which infringing products can deceive customers is crucial for assessing the economic …
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Product Counterfeiting in Michigan and the Expectations and Priorities for State and Local Law Enforcement: Assessing the Awareness of and Response to the Problem Click here to read the full publication Justin Heinonen, John Spink and A-CAPP Center Staff, 2012 The crime of product counterfeiting is growing in scope, scale, and threat. These threats impact …
Product Counterfeiting in Michigan and the Expectations and Priorities for State and Local Law Enforcement: Assessing the Awareness of and Response to the Problem John Spink and Justin Heinonen, 2012 The crime of product counterfeiting is growing in scope, scale, and threat. These threats impact Michigan residents, as they do others throughout the U.S. and …
Review of Pharmaceutical Anti-Counterfeiting: Combating the Real Danger From Fake Drugs Click here to read the full article Roy Fenoff, 2012 This article was published in International Journal of Comparative and Applied Criminal Justice. Subscription may be required to view article. 2012 Copyright Michigan State University Board of Trustees. To read the full article, click …
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