Brand Protection Strategy Summit

KELLOGG HOTEL AND CONFERENCE CENTER | MICHIGAN STATE UNIVERSITY
MARCH 25-27, 2025

REGISTRATION OPEN UNTIL MARCH 21, 2025

REGISTER

What’s New for 2025?

NEW LOCATION
Still close to the downtown area, the Kellogg Hotel & Conference Center is walking distance to many MSU attractions and offers new venues for our evening networking receptions, as well as reduced lodging prices.
NEW SUMMIT APP
The Summit for attendees, speakers, and sponsors.
NEW EARLY BIRD DISCOUNTS
Registration open with an offer for a 20% early bird discount prior to December 1, 2024.
LAUNCH OF NEW PROFESSIONAL EDUCATION
The A-CAPP Center will be launching its new professional certificates in brand protection.
NEW SPONSORSHIP OPPORTUNITIES
The Summit would not happen without sponsors and, to acknowledge their importance, we’ve added new tiers and options to highlight our Summit sponsors, including exhibitor booths during the annual reception. View sponsorship opportunities

SCHEDULE OF EVENTS

MARCH 23 & MARCH 24

PRESUMMIT EVENT

CTIPS Exam Preparation Course

8a-4p
The Certified Trade and Intellectual Property Specialist (CTIPS) program is a new industry certification designed to distinguish you as a skilled professional in combating counterfeiting and piracy. This 2-day course, led by industry experts, is designed to help prepare participants for the CTIPS exam by covering key principles and practices associated with the following topics:

Fundamentals of IP law
The global illicit trade landscape
Protecting IP from threats through proactive measures
Investigating IP infringements
Enforcing IP rights

Requires a separate fee and registration. Enrollment will begin in December 2024. Sign up for updates at getctipscertified.com.

Course offered by CTIPS, an independent entity affiliated with IP House.

TUES | MARCH 25

SUMMIT DAY 1

Summit Sessions

8a -4p
Open only to brand owers, law enforcement & academics

Board & Council Reception

4:30p -5:30p
Invite only for A-CAPP Center Board and Council members

Summit Opening Reception

5:30p -7p
Open to all brand protection community

WED | MARCH 26

SUMMIT DAY 2

Summit Sessions

8a -4p
Open to all brand protection community

Annual Reception

5p -8:30p
Open to all brand protection professionals

THUR | MARCH 27

SUMMIT DAY 3

Summit Sessions & Closing

8a -12p
Open to all brand protection community

A-CAPP Center Board & Council Meeting

12:30p -2p
Invite only for A-CAPP Center Board and Council members

A-CAPP Center Board Meeting

2p -3:30p
Invite only for A-CAPP Center Board members

WHAT TO EXPECT

Over the course of our summit, day sessions will be open to sectors of the brand protection community and will include interactive discussions through panels, high top talks, and deep dive sessions that will focus on the four strategic themes of the A-CAPP Center.

Panels

Panels are designed to get a diverse perspective on a current issue in a conversational style.

High Tops

High top sessions are meant to be a structured networking and resource session where attendees can walk around to the “high top” table or resource that they need and have short conversations.

Deep Dives

Deep dive sessions are longer, more in-depth sessions than our panels, exploring various elements of research and practice.

WHY YOU SHOULD ATTEND

Who Should Attend the A-CAPP Summit?

Brand protection professionals in any level of role (entry level to experienced) engaged in intellectual property rights protection or enforcement.

How the A-CAPP Summit Benefits Your Organization

The global risk of counterfeit products is rapidly growing and evolving, with enormous detrimental effects on brand owners, consumers, and society. The A-CAPP Center provides a central location for thought leadership in brand protection and anti-counterfeiting as an independent, interdisciplinary evidence-based hub, designed to assist in protecting brands and products of all industries worldwide.

We are looking forward to hosting our 7th Brand Protection Strategy Summit, where we provide a collaborative space for brand protection professionals to strategize about the most critical issues and their solutions. To facilitate open dialogue our summit is a vendor-free and includes no third-party interference on day one.

A unique feature, the A-CAPP Summit showcases the Center’s research on anti-counterfeiting and brand protection and gives you access to cutting edge ideas and developments and an opportunity to speak with internationally-recognized professors on these issues.

The Summit consists of three days of sessions led by your peers, as well as brand protection. You will have an opportunity for in-depth networking and collaboration in a smaller event atmosphere. Additionally, you will have an opportunity to network with the Center’s Industry Advisory Board and corporate partners, who are global leaders in the field of brand protection, and our student interns.

What Prior A-CAPP Center Summit Attendees Gained

Networking, research collaboration, exposure to common challenges in the industry, networking with other brand owners, knowledge exchange, latest information on brand protection, open dialogue, and more.

What Does Registration Include?

The registration fee includes admittance into the Summit March 25-27, 2025, receptions March 25, 2025 and March 26, 2025, meals/beverages on March 25-27, 2025, and event parking, as applicable.

LODGING

KELLOGG HOTEL AND CONFERENCE CENTER

This is the primary hotel for our 2025 Summit events, which is located in northeast campus close to the downtown East Lansing area. A special rate has been secured until March 7, 2025 at $129/night. Guest should note that rooms at Kellogg are smaller than the normal hotel room, especially the bathroom. VISIT WEBSITE

To book rooms at the conference rate, you will need to select the “+” next to ‘add code’ and then change it from ‘promotional code’ to ‘group code’. The group code to utilize is 2503CENTER.

AC HOTELS LANSING -HYATT HOUSE

The Hyatt House is located just outside of MSU’s campus on Michigan Avenue and about 1/2 mile from the Kellogg Hotel and Conference Center. There are room blocks and special rates for Summit attendees at $149/night Monday, March 24^th-Wednesday March 26^th available through this direct booking link.

If you receive a message that the room blocks are no longer available and it is before the cut-off date of March 7, please email Rachael Roy.

THE GRADUATE BY HILTON

The Graduate is located in downtown East Lansing across from MSU’s campus and is about 0.6 miles from the Kellogg Hotel and Conference Center. There are room blocks and special rate for Summit attendees at $129/night Monday, March 24^th-Wednesday March 26^th available through this direct booking link.