KELLOGG HOTEL AND CONFERENCE CENTER | MICHIGAN STATE UNIVERSITY
MARCH 25-27, 2025
What’s New for 2025?
- NEW LOCATION at the Kellogg Hotel & Conference Center
Downtown East Lansing has been a great host but have outgrown the space at the Marriott and are moving the Summit to the MSU campus! Still close to the downtown area, the new location is walking distance to many MSU attractions and offers new venues for our evening networking receptions, as well as reduced lodging prices.
- NEW SUMMIT APP will be used at this year’s Summit for attendees, speakers, and sponsors.
- NEW EARLY BIRD DISCOUNTS for registrations prior to October 31, 2024.
Registration will open early September of 2024 with an offer for a 20% early bird discount. - NEW SPONSORSHIP Opportunities
The Summit would not happen without sponsors and, to acknowledge their importance, we’ve added new tiers and options to highlight our Summit sponsors, including exhibitor booths during the annual reception.
WHAT TO EXPECT
Over the course of our summit, day sessions will be open to sectors of the brand protection community and will include interactive discussions through panels, high top talks, and deep dive sessions that will focus on the four strategic themes of the A-CAPP Center:
Panels
Panels are designed to get a diverse perspective on a current issue in a conversational style.
High Tops
High top sessions are meant to be a structured networking and resource session where attendees can walk around to the “high top” table or resource that they need and have short conversations.
Deep Dives
Deep dive sessions are longer, more in-depth sessions than our panels, exploring various elements of research and practice.
WHY YOU SHOULD ATTEND
Who Should Attend the A-CAPP Summit?
Brand protection professionals in any level of role (entry level to experienced) engaged in intellectual property rights protection or enforcement.
How the A-CAPP Summit Benefits Your Organization
The global risk of counterfeit products is rapidly growing and evolving, with enormous detrimental effects on brand owners, consumers, and society. The A-CAPP Center provides a central location for thought leadership in brand protection and anti-counterfeiting as an independent, interdisciplinary evidence-based hub, designed to assist in protecting brands and products of all industries worldwide.
We are looking forward to hosting our 7th Brand Protection Strategy Summit, where we provide a collaborative space for brand protection professionals to strategize about the most critical issues and their solutions. To facilitate open dialogue our summit is a vendor-free and includes no third-party interference on day one.
A unique feature, the A-CAPP Summit showcases the Center’s research on anti-counterfeiting and brand protection and gives you access to cutting edge ideas and developments and an opportunity to speak with internationally-recognized professors on these issues.
The Summit consists of three days of sessions led by your peers, as well as brand protection. You will have an opportunity for in-depth networking and collaboration in a smaller event atmosphere. Additionally, you will have an opportunity to network with the Center’s Industry Advisory Board and corporate partners, who are global leaders in the field of brand protection, and our student interns.
What Prior A-CAPP Center Summit Attendees Gained
Networking, research collaboration, exposure to common challenges in the industry, networking with other brand owners, knowledge exchange, latest information on brand protection, open dialogue, and more.
What Does Registration Include?
The registration fee includes admittance into the Summit March 25-27, 2025, receptions March 25, 2025 and March 26, 2025, meals/beverages on March 25-27, 2025, and event parking, as applicable.
SCHEDULE OF EVENTS
TUES | MARCH 25
SUMMIT DAY 1
Summit Sessions
8a -4p
Open only to brand owers, law enforcement & academics
Board & Council Reception
4:30p -5:30p
Invite only for A-CAPP Center Board and Council members
Summit Opening Reception
5:30p -7p
Open to all brand protection community
WED | MARCH 26
SUMMIT DAY 2
Summit Sessions
8a -4p
Open to all brand protection community
Annual Reception
5p -8:30p
Open to all brand protection professionals
THUR | MARCH 27
SUMMIT DAY 3
Summit Sessions & Closing
8a -12p
Open to all brand protection community
A-CAPP Center Board & Council Meeting
12:30p -2p
Invite only for A-CAPP Center Board and Council members
A-CAPP Center Board Meeting
2p -3:30p
Invite only for A-CAPP Center Board members
REGISTRATION
Registration will open early September 2024 and close March 21, 2025. Register here
LODGING
KELLOGG HOTEL AND CONFERENCE CENTER
The 2025 Summit will be held here, which is located in northeast campus close to the downtown East Lansing area. A special rate has been secured until March 7, 2025 at $129/night. Guest should note that rooms at Kellogg are smaller than the normal hotel room, especially the bathroom. VISIT WEBSITE
To book rooms at the conference rate, you will need to select the “+” next to ‘add code’ and then change it from ‘promotional code’ to ‘group code’. The group code to utilize is 2503CENTER.
MARRIOTT AT UNIVERSITY CENTER
The Marriott is located in downtown East Lansing across from MSU’s campus and is about 1 mile from the Kellogg Hotel and Conference Center. There are no summit discounts available. VISIT WEBSITE
GRADUATE
The Graduate is located in downtown East Lansing across from MSU’s campus and is about 0.6 miles from the Kellogg Hotel and Conference Center. There are no summit discounts available. VISIT WEBSITE
SPONSORSHIP
