The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce
Clifford A. Grammich and Jeremy Wilson, 2018 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State University (MSU) has sought closer partnerships with brand owners. The 2017 Brand Protection Strategy Summit, the third such summit …