Brand Protection Stories Podcast
EPISODE 12

April 4, 2022

Short Stories From Sturgis

Kevin McPherson takes us to Sturgis, South Dakota (with stops in Daytona and Myrtle Beach) for the annual motorcycle rally and walks us through enforcement activities from his Harley Davidson days. “Wild” days indeed – he tells us of run-ins with a full spectrum of vendors and colorful characters hawking counterfeit Harley Davidson products. With the help of Homeland Security and Investigations, Kevin was able to seize thousands of products bearing the beloved brand’s trademarks, protecting the brand and consumers. Though a serious matter, these stories may, at certain times, make you laugh. 


Kevin McPherson



Kevin McPherson is the Sr. Director of Brand Protection, Corporate Counsel for Otter Products, LLC. In this role, he is responsible for its Global Anti-Counterfeiting Program, focusing on the protection of the OTTERBOX and LIFEPROOF branded family of products, its Authorized Reseller Program, and its Minimum Advertised Price (MAP) Policy, as well as handling corporate agreements for the US, Canada, LATAM and APAC regions. 

Prior to joining Otter Products, Kevin was employed as Brand Protection Manager – United States and Latin America, for New Era Cap Co., and prior to that, Senior Trademark Enforcement Coordinator – United States and Latin America, for Harley-Davidson Motor Company. 

Kevin holds a Juris Doctor from the University of Denver – Sturm College of Law, an M.B.A from Cardinal Stritch University, and graduated magna cum laude from University of Wisconsin – Milwaukee with a Bachelor of Arts degree in Communication.


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Transcript