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Partnerships are Crucial in the Battle Against Product Counterfeits

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Brandon Sullivan, 2017

Counterfeit goods today are found throughout the world; wherever a demand for a product exists, counterfeiters quickly fill the niche. Counterfeiters compete undetected with brand owners, undermine brand profitability, fund the underground economy, and undermine brand reputation.

This article was published in GlobalEdge Business Review Blog. Subscription may be required to view article.

2017 Copyright Michigan State University Board of Trustees.

To read the full publication, visit the link here.

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