Jeremy Wilson and Brandon Sullivan, 2016

Product counterfeiting is an ongoing problem whose complexity makes it difficult to be assessed. Although many organizations have estimated its extent, their measurements often have methodological shortcomings. Brand owners are working with industry organizations to improve these measurements. In this study, we use interviews with brand owners in various industries to identify practices and challenges for measuring the extent of product counterfeiting.

This article was published in Journal of Brand Management. Subscription may be required to view article. 

2016 Copyright Michigan State University Board of Trustees.

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