PROFESSIONAL CERTIFICATE



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ANTI-COUNTERFEITING AND BRAND PROTECTION
PROFESSIONAL CERTIFICATE

  • 17 self-paced courses that can be taken individually
  • Courses can be mixed/matched as needed
  • Anytime, anywhere access with 100% online content
  • Monthly enrollment throughout the year

Develop knowledge to detect, deter and respond to counterfeiting effectively. Designed from direct experience and feedback from top brand protection professionals, the Center for Anti-Counterfeiting and Product Protection's professional certificate provides the core concepts needed to become a brand protection professional who is better prepared to face the legal, business, strategic and security challenges of this industry.
 


Courses Align With Key Topics
 
  Who Should Enroll?

 Product Counterfeiting Overview  
  • Emerging professionals seeking to learn brand protection concepts to apply within their organization
     
  • Experienced brand protection professionals seeking to become more efficient, proactive, and strategic in brand protection
     
  • Professionals from other backgrounds wanting to break into the field of brand protection  
 Enforcement Activities Against Counterfeiters  

 Supply Chain Management for Brand Protection  

 Anti-Counterfeiting Strategies  

 Communication and Education for Brand Protection  

 Risk Management for Brand Protection  

 

 


What You Will Learn
  • Essential concepts in brand protection that can be applied to any product and industry
  • Proactive, strategic approaches to protecting against counterfeit product

                       

For questions about registration options, including corporate discounts and group enrollment, please contact Kari Kammel at kkammel [at] msu.edu.
 

Registration available for March 1, 2018 enrollment

Intellectual Property Violations Defined

  • Classify and describe primary intellectual property protections and their respective definitions, relating specifically to US federal law
  • Identify intellectual property infringement
  • Explain the impact of counterfeit goods on industry, society, and consumers 
 

Legal Aspects of Global Counterfeiting

  • Describe the differences between regulatory, industry, academic and professional law enforcement organizations
  • Distinguish the roles and responsibilities of law enforcement organizations and areas of specialty
  • Identify valuable resources for brand protection within a modern organization 
 

Culture of Counterfeiting

  • Identify how socio-economic conditions affect the production and consumption of counterfeit goods
  • Describe the risk-reward structure of product counterfeiting
  • Examine factors driving production and consumption of counterfeit goods
  • Describe how counterfeiting organizations operate their businesses
     

    Identifying a Brand Protection Team

    • Identify and discuss roles of the brand protection team
    • Use the RASIC model to establish team member roles and responsibilities
    • Discuss the contributions and support provided by the internal champions
    • Develop a strategy to secure resources from stakeholders         

    Global Management and Enforcement of Trademark Rights

    • Discuss the importance of a company’s intellectual property
    • Identify strategies to manage intellectual property
    • Discuss the importance of collaboration in the protection of company trademarks
    • Identify strategies for managing intellectual property globally, including in the EU, China, India, UA    
     

    Legitimate vs. Illicit Supply Chains

    • Define segments of the supply chain from raw materials to product placement and understand the possible risk to the brand at each point
    • Discuss and identify relationships between illicit and legitimate supply chains, including: diversion, gray market, unauthorized production, theft, return fraud, and repackaging
    • Describe ways and methods to protect and secure the supply chain

     

     
     

    Market Intelligence: Identifying Counterfeit Products

    • Describe relevant market structures and how counterfeit goods infiltrate them
    • Discuss how to protect against the presence of counterfeits, develop skills that can be used for gathering of information, and assess the problem before taking action
    • How to utilize external and internal partners in detecting, assessing, and acting against counterfeiters in the marketplace 
     

    Protect or Perish: Risk Assessment and
    ​Global Standards for Brand Protection

    • Define and understand the need and implications for conducting a risk assessment for counterfeit product
    • Identify standards organizations and industry specific standards
    • Describe the influence of geographic location on regulatory compliance and customary practices  
       

    Partnerships for Brand Protection:
    Law Enforcement and Customs Agencies

    • Understand the jurisdictional differences of law enforcement agencies and the laws they enforce
    • Build an effective network of law enforcement partners
    • How to educate and train law enforcement about your brand and products
    • Identify relevant laws and regulations  
     

    Brand Protection Strategies for
    Managing Supply Chain Relationships

    • Explain the goals in selecting a partner
    • Discuss creating the agreement or contract with conditions that aid the brand owner, subject to legal guidance
    • Discuss the value in monitoring and auditing internal processes and 3rd party partners 
       

    Brand Protection Communication: Training and Strategies

    • Design an internal communications plan to raise brand protection awareness of employees and strategic partners
    • Develop strategies for external strategic communication with law enforcement, business partners, and consumers
     

    Conducting Product Counterfeiting Investigations

    • Understand the elements of an investigation process and utilize basic investigation techniques for counterfeit products
    • Describe how to build an investigation by integrating identified elements of proof with the appropriate standard of evidence  
    • Identify the importance of reporting and lead generation and explain how a data management system enhances the investigation process
    • Generate performance metrics used to support investigation activity and provide value to the brand owner

    Registration available for April 1, 2018 enrollment

    Key Organizations and Resources for Brand Protection

    • Discuss the legal basis for identifying the violation of product counterfeiting
    • Explore how to protect your brand against counterfeiting through the use of trademark rights
    • Combat counterfeiting through the effective use of enforcement strategies
     

    Developing Networks and Counter-Intelligence
    Strategies for Brand Protection

    • Learn the criteria for identifying in-country partners within a given industry and the elements of an in-country threat analysis
    • Identify context-specific strategies for gathering counter-intelligence data and understand why it is important to safeguard anti-counterfeiting strategies
    • Understand the value of benchmarking against other brands

     

     
     

    Anti-Counterfeiting Incident Management

    • Define reliable sources of information, and determine how to compile, characterize, and organize it
    • Evaluate incident related data to identify company risks, counterfeiting trends and patterns, and determine root causes of incidents
    • Determine opportunities for enhancement of the current state
    • Document incidents and learnings, and communicate revisions in processes and practices with information sources
     

    Prioritizing Brand Protection: Analysis and Risk Management

    • Develop and implement an internal process for prioritization of resources that responds to the identified risk of counterfeit products and describe the implications
    • Determine what data to collect, analyze, and measure to reduce risk of counterfeit products
    • Discuss how to execute risk assessment for counterfeit products and analyze results
       

    Identifying Anti-Counterfeiting Tactics and Technologies

    • Identify strategic objectives of a brand protection program;
    • Understand the key factors to consider in selecting the best tactics for a specific product and problem
    • Develop knowledge of the different brand protection technologies