The BPP




The Brand Protection Professional: A Practitioner’s Journal  BPP is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection  practitioners.  The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential  information for the brand protection community.


 

 

 

 

I am pleased to introduce The Brand Protection Professional (BPP), a publication that will become your go-to place for to the information you need, on the issues you are most interested, and those that are essential to your in-house practice. As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP provides unique access to world-class research, education and outreach capabilities. But uniquely positioned as an industry journal, The Brand Protection Professional is written exclusively for the in-house brand protection community.

Feel free to contact me at leahevertburks [at] gmail.com

 


 

 

 

 

 

 

 


 ISSUES


VOLUME 3 | NUMBER 1
MARCH  2018
The 7th edition of The Brand Protection Professional covers the topic of trade secrets with two articles on the subject, one from federal prosecutors and the other from in-house security professionals. The View from the Field explores with Canon cameras the creation of a consumer anti-counterfeiting education webpage. The Professional Pointers column lends guidance on utilizing reverse images searches. The BP Forum and the new Temperature Test poll explore holiday challenges for brand protection professionals.

SUBSCRIBE TO READ


FEATURE ARTICLES
- Where Can Brand Owners Find the Undiscovered Leak of Their Trade Secrets? It's Academic
- Mitigating the Risk of IP and Confidential Information Leaks
- NCFTA: Counterfeit Website Gallery of Shame
- Using State-level Anti-counterfeiting Statutes: Evidence From New York
-Did You Know? About the Public-private Analytic Exhange Program and Intellectual Property Theft?
- Do You Need an Investigator? A Decision Process-and What to Do if You Do

  EXPLORE PREVIOUS ISSUES

 CONTRIBUTE

Brand owners, academics, law enforcement, government agents and others can contribute to the BPP in a variety of ways.

POLLS
BPP polls explore key issues facing the brand protection community and allow valuable access to brand protection practitiner's opinions on those issues. All polls are anonymous. Results are shared with subscribers in Temperature Test. 

Our current poll explores emerging security technologies, such as taggant/forensic markers, blockchain, and artiticial intelligence. 

CONTENT
The BPPS format is collaborative; it allows you to read what you want to know about current happenings in brand protection, but also lets you write what you want those in brand protection to know more about. To learn more about contributing, see our submission guidelines and policies

 

 

 

A MSU A-CAPP Center initiative in collaboration with UL