AGENDA
Brand Protection Strategy Summit

Marriott at University Place | East Lansing, MI
March 21-23, 2023

Tuesday, March 21

Open for brand owners, law enforcement, and academic partners only

9:00a
University Ballroom

Summit Welcome

Kari Kammel, Director, A-CAPP Center, MSU (BIO)

9:15a
University Ballroom

Panel: A Glimpse into Changes, Challenges & Possibilities in Brand Protection

MODERATOR:
Kari Kammel, Director, A-CAPP Center, MSU (BIO)

PANELISTS:
Brian Weinhaus, Associate Director, Brand Protection Investigations and Intelligence, Moderna (BIO)
Leah Evert-Burks, Industry Outreach Lead, A-CAPP Center, MSU (BIO)
Max Feistenhammer, Manager, Global Brand Protection, Tenneco Inc. (BIO)
Minehec Lebrón Negrón, Director, Investigations and Brand Protection, Abbott Laboratories (BIO)

9:45a
University Ballroom

Panel: INFORM Consumers Act and SHOP Safe – Two Years After Introduction, Where are We?

MODERATOR:
Kari Kammel, Director, A-CAPP Center, MSU (BIO)

PANELISTS:
Catherine Boland, Vice President, Legislative Affairs, MEMA, The Vehicle Suppliers Association (BIO)
Michael Hanson, Senior Executive Vice President, Public Affairs, RILA (BIO)
Jennifer Scoggins Hanks, Director, Brand Protection, AAFA (BIO)

10:30a
University Ballroom

High Tops: Government and Law Enforcement Resources and Break

National Intellectual Property Rights Coordination Center

Jim Mancuso, Director, National Intellectual Property Rights Coordination Center and A-CAPP Advisory Board Liaison (BIO)
Mike Ball, Deputy Director, National Intellectual Property Rights Coordination Center (BIO)

Los Angeles City Prosecution

Sasha Lazarevich, Deputy City Attorney, Intellectual Property Prosecution Section, Criminal Branch, Problem Property Public Protection Division, Office of the Los Angeles City Attorney (BIO)

North Carolina Secretary of State

Michael Putney, IP Prosecutor, North Carolina Secretary of State (BIO)

United States Patent and Trademark Office

Holly Lance, Attorney Advisor, Office of Policy & International Affairs, USPTO (BIO)
Peter Fowler, Senior Counsel, Enforcement, Office of Policy and International Affairs, USPTO (BIO)

Intellectual Property Enforcement Coordinator

Summer Kostelnik, Policy Advisor, Office of the Intellectual Property Enforcement Coordinator, Executive Office of the United States President (BIO)

11:15a
University Ballroom

Panel: Counterfeit Sales Online – The Intersection of Research, Consumer Behavior and Social Media

MODERATOR:
Aaron Tucker, Assistant Director, Graduate Advising, School of Packaging, and A-CAPP Affiliated Faculty, MSU (BIO)

PANELISTS:
Patricia Huddleston, Director, Information and Media PhD Program and Professor of Retailing, Advertising and Public Relations, and A-CAPP Affiliated Faculty, MSU (BIO)
Tim Mackey, Director, Global Health Policy and Data Institute, University of California-San Diego and A-CAPP Affiliated Faculty (BIO)

12:00p
Beaumont/Terrace

Lunch

1:00p
University Ballroom

A-CAPP Advisory Board Welcome

Hernan Albamonte, Head of Illicit Trade Prevention, PMI and A-CAPP Advisory Board President (BIO)

1:10p
University Ballroom

Keynote: Brand Protection, E-Commerce and the Near Future

Michael Hecht, Legal Manager, the LEGO Group and A-CAPP Advisory Board Member (BIO)

1:25p
University Ballroom

A-CAPP Education Programs and Scholarships

Kari Kammel, Director, A-CAPP Center, MSU (BIO)
Zach Toczynski, Senior Director, Global Brand Protection at Levi Strauss & Co. and A-CAPP Advisory Board Member (BIO)

1:45p

Deep Dives

Red Cedar Room

Practice: INFORM Impact – States Combatting Illicit Goods Sold Online

Jason Brewer, Executive Vice President at Retail Industry Leaders Association (BIO)

Capitol Room

Research: Defending the Turf – Piracy and Social Media of European Football Clubs and the Impact on Revenue

Ahmet Kirca, Director, International Business Center and Associate Professor, Department of Marketing, Broad College of Business, and A-CAPP Affiliated Faculty, MSU (BIO)
Brandon Holle, Marketing Doctoral Student, MSU (BIO)

Great Lakes Room

Practice: Communications Role in Brand Protection

Tim Mohn, Director, Global Brand Protection Strategy & Risk Management, Johnson & Johnson and A-CAPP BPP Editorial Board Member (BIO)

Boardroom

Practice: Managing Licensing and Brand Protection

Erika Austin, Director, University Licensing, MSU (BIO)

University Ballroom

Practice: How to Negotiate with Infringers

Pilar Toro, Brand Protection Manager- Americas, Tiffany & Company and A-CAPP Advisory Board Member (BIO)

2:30p
University Ballroom

High Tops: Student Highlights and Break

Table 1

Gabe Wrobel, College of Law JD, MSU (BIO)

Table 2

Moldir Moldagaliyeva, Graduate Student, Department of Advertising and Public Relations, MSU (BIO)

Table 3

Heijin Lee, Graduate Student, Department of Advertising and Public Relations, MSU (BIO)

Table 4

Katie Holka, Master Student, Law Enforcement Intelligence and Analysis, MSU (BIO)

Table 5

Claudio Valerio, College of Law LLM, MSU (BIO)

Table 6

Amaiya Jones, Sophomore, Criminal Justice, MSU (BIO)

Table 7

Nikki Nguyen, Junior, Criminal Justice, MSU (BIO)

3:00p
University Ballroom

Panel: The Global Impact of Counterfeit and Other Illicit Trade

MODERATOR:
David Lake, CEO, Center on Shadow Economics (BIO)

PANELISTS:
Rich Halverson, Profit Protection Business Partner-Americas, Dyson (BIO)
Alexander Krasnikov, Assistant Professor, Quinlan School of Business, Loyola University Chicago and A-CAPP Affiliated Faculty (BIO)
Holly Lance, Attorney Advisor, Office of Policy & International Affairs, USPTO (BIO)
Sasha Lazarevich, Deputy City Attorney, Intellectual Property Prosecution Section, Criminal Branch, Problem Property Public Protection Division, Office of the Los Angeles City Attorney (BIO)

4:00p
University Ballroom

Adjourn

Carrie Feeheley, Assistant Director of Education and Outreach, A-CAPP Center, MSU (BIO)

Wednesday, March 22

Open to brand protection community

9:00a
University Ballroom

Summit Welcome

Kari Kammel, Director, A-CAPP Center, MSU (BIO)

9:10a
University Ballroom

Keynote: How a Wide Range of Charges Can Build a Stronger Investigation

Steve Francis, Acting Executive Associate Director, HSI (BIO)

9:20a
University Ballroom

What To Do With All Your Data?

MODERATOR:
Pilar Toro, Brand Protection Manager- Americas, Tiffany & Company and A-CAPP Advisory Board Member (BIO)

PANELISTS:
Ken Feldman, Client Success Manager, Scout (BIO)
Whitney Gibson, Partner & Chair, Vorys eControl (BIO)
Jason Kosofsky, IP Coordinator, NCFTA (BIO)
Jim Mancuso, Director, National IPR Center, HSI and A-CAPP Advisory Board Liaison (BIO)

10:00a
University Ballroom

High Tops: Student Highlights and Break

Table 1

Chandler Wirostek, College of Law JD, MSU (BIO)

Table 2

Emily Schultz, Senior, Psychology and Interdisciplinary Social Science, MSU (BIO)

Table 3

Kasey Patrick, 2022 Maher Scholar Recipient and MSU Graduate, MSU (BIO)

Table 4

Sam Gardner, Junior, Political Theory and Constitutional Democracy and Former A-CAPP Intern, MSU (BIO)

Table 5

Whitney Ingraham, 3L, College of Law and A-CAPP Legal Intern, MSU (BIO)

Table 6

Jacob Jones, Sophomore, Political Theory and Constitutional Democracy; Psychology, MSU (BIO)

Table 7

Anna Molnar, Senior, Criminal Justice and International Development, MSU (BIO)

10:30a
University Ballroom

Panel: How Decriminalizing THC has Created an Entire New Category of Dangerous Food Counterfeits

MODERATOR:
Bruce Foucart, Law Enforcement Field Liaison, A-CAPP Center, MSU (BIO)

PANELISTS:
Stan Griffis, Bowersox-Thull Endowed Professor of Logistics and Supply Chain Management, Department of Supply Chain Management, MSU (BIO)
Josh Hopping, Global Director of Investigations, Corsearch (BIO)
Michael Putney, IP Prosecutor, North Carolina Secretary of State (BIO)

11:15p

Deep Dives

Red Cedar Room

Research: Assessing Influential Features of Social Media Posts Advertising Illicit Substances – An Online Survey and Conjoint Analysis Project

Tim Mackey, Director, Global Health Policy and Data Institute, University of California-San Diego and A-CAPP Affiliated Faculty (BIO)

Boardroom

Research: Extraterritoriality of Trademark Counterfeiting Enforcement

Kari Kammel, Director, A-CAPP Center, MSU (BIO)
Matt Kramer, Associate Attorney, Solomon Dwiggins Freer & Steadman, Ltd. and former A-CAPP Center Law Student Intern (BIO)

Great Lakes Room

Research: Are Consumers Educated About Counterfeits?

Pat Huddleston, Director, Information and Media PhD Program, Advertising and Public Relations, and A-CAPP Affiliated Faculty, MSU (BIO)

Capitol Room

Research: Illicit Supply Networks – Strategic Overlap and Underlying Behavioral Trends

Rowan Hilend, Logistics Graduate Student, Supply Chain Management, MSU (BIO)

University Ballroom

Exploring Corporate Social Responsibility and Brand Loyalty from a Key Demographic

Leah Evert-Burks, Industry Outreach Lead, A-CAPP Center, MSU (BIO)
Chandler Wirostek, College of Law JD, MSU (BIO)
Claudio Valerio, College of Law LLM, MSU (BIO)
Whitney Ingraham, College of Law JD, MSU (BIO)
Nikki Nguyen, Junior, Criminal Justice, MSU (BIO)
Lorens Kim, Sophomore, Criminal Justice, MSU (BIO)

12:00p
Beaumont/Terrace

Lunch

1:00p
University Ballroom

A-CAPP Awards

Kari Kammel, Director, A-CAPP Center, MSU (BIO)

1:15p
University Ballroom

Panel: Life Cycle of the Victim’s Role in an Intellectual Property Criminal Case

MODERATOR:
Bruce Foucart, Law Enforcement Field Liaison, A-CAPP Center, MSU (BIO)

PANELISTS:
Christopher Merriam, United States Department of Justice (BIO)
Sasha Lazarevich, Deputy City Attorney, Intellectual Property Prosecution Section, Criminal Branch, Problem Property Public Protection Division, Office of the Los Angeles City Attorney (BIO)

2:00p
University Ballroom

Panel: The Brand Protection Professional Volume 8 | Number 1 LIVE Edition – BP Forum: The Intersection of CSR and Brand Protection

MODERATOR:
Rich Halverson, Profit Protection Business Partner-Americas, Dyson (BIO)

PANELISTS:
Andres Diaz, Senior Consultant, Anti-illicit Trade and Anti-counterfeiting-Americas, AIT Enforcement (BIO)
Zach Toczynski, Senior Director, Global Brand Protection at Levi Strauss & Co. and A-CAPP Advisory Board Member (BIO)

Live BPP Temperature Test: CSR and Brand Protection

2:45p
University Ballroom

High Tops: The Brand Protection Professional (BPP) Shelves and Break

(Note- Author titles below are titles when article was published and may be different now)

Table 1

How to be a Good Victim
International Chamber of Commerce (ICC) Risk Assessment on the Impact of Supply Chain Security Presented by the Coronavirus Outbreak

Bruce Foucart, Law Enforcement Field Liaison, A-CAPP Center, MSU (BIO)

Table 2

Professional Pointer: Make it a Local Concern for a Local Problem

David Lake, CEO, Center on Shadow Economics (BIO)

Table 3

BP Forum: Where Do Brand Protection People Come From?

Kevin Weaver, Senior Director, Global Brand Protection, Johnson & Johnson and A-CAPP Advisory Board Member (BIO)

Table 4

A View from the Field: A Conversation With the National Intellectual Property Rights (IPR) Center Unit Chief

Brian Weinhaus (BIO)

Table 5

Why Criminalize Counterfeiting if You’re Not Going to Prosecute?
NFT Economies and Counterfeiting Risks

Chandler Wirostek, College of Law JD, MSU (BIO)

Table 6

A View from the Field: Cyber, Physical and Facebook

Chris Salgado, Investigator (BIO)

Table 7

The Online Sale of Counterfeit Automotive Parts: An Analysis of How Online Market Practices Allows Counterfeiters to Put Unsafe Products in American Consumers’ Cars, and Proposed Solutions for Minimizing the Proliferation of Counterfeits

Jason Kosofsky, IP Coordinator, National Cyber-Forensics Training Alliance (BIO)

Table 8

Counterfeit Luxury Good’s “Value” to a Young Adult

Kasey Patrick, (BIO)

Table 9

I Have a Case for Law Enforcement: What Do I Need to Know and What Do They Need to Know?
Professional Pointer: What is ORC and is it Related to IPRC?

Rich Halverson, Profit Protection Business Partner-Americas, Dyson (BIO)

Table 10

Combating Counterfeit Medical Devices: A Case Study

Roy Albiani, Director, Global Brand Protection, Johnson & Johnson Medical Devices (BIO)

Table 11

BP Forum: Who Should Be Your Brand Protection Expert?

Sasha Lazarevich, Deputy City Attorney, Intellectual Property Prosecution Section, Criminal Branch, Problem Property Public Protection Division, Office of the Los Angeles City Attorney (BIO)

Table 12

COVID-19: A Cyber Syndemic?

Tim Mackey, Director, Global Health Policy and Data Institute, University of California-San Diego and A-CAPP Affiliated Faculty (BIO)

3:15p
University Ballroom

Panel: A-CAPP Alum Showcase

MODERATOR:
Kari Kammel, Director, A-CAPP Center, MSU (BIO)

PANELISTS:
George Adams, Global Relations Manager, Brand Protection, Amazon (BIO)
Maria del Mar Osma Potes Cairo, A-CAPP Legal Field Liasion, MSU (BIO)
Peter George, Team Manager-East and Midwest, Online Brand Protection, Corsearch (BIO)
Matt Kramer, Associate Attorney, Solomon Dwiggins Freer & Steadman, Ltd. and former A-CAPP Center Law Student Intern (BIO)

4:00p
University Ballroom

The Brand Protection Professional Temperature Test Live Poll Results and Adjourn

Leah Evert-Burks, Industry Outreach Lead, A-CAPP Center, MSU (BIO)

5:30p
The Graduate Hotel

Summit Reception

Graduate Hotel (2nd floor)
133 Evergreen Avenue

The Graduate Hotel only has valet parking available. We recommend keeping your vehicle at the Marriott and walking (about 4 blocks).

Thursday, March 23

Open to brand protection community

9:00a
University Ballroom

Summit Welcome

Carrie Feeheley, Assistant Director, A-CAPP Center, MSU (BIO)

9:05a
University Ballroom

Keynote: Summit Reflections

Roy Albiani, Director, Global Brand Protection, Johnson & Johnson Medical Devices (BIO)

9:15a
University Ballroom

Panel: INFORM Consumers Act: What Does Implementation Look Like?

MODERATOR:
Kari Kammel, Director, A-CAPP Center, MSU (BIO)

PANELISTS:
Dan Dougherty, Senior Director, Global IP Enforcement, Alibaba Group (BIO)
Justin Gaudio, Shareholder, Greer, Burns & Crain (BIO)
Nancy Merritt, Director, Platform Partnerships, Tracer (BIO)

10:00a
Terrace

Break

10:15a
University Ballroom

Deep Dives

Red Cedar Room

Practice: Combating Counterfeit Medical Devices: A Case Study

Roy Albiani, Director, Global Brand Protection, Johnson & Johnson Medical Devices (BIO)

University Ballroom

Practice: Changes in Brand Protection- Managing Layoffs/Reductions and Transitioning Your Career in Brand Protection

Kevin McPherson, Counsel, Lee & Hayes, P.C (BIO)

Boardroom

Education: Recruiting Students & Creating Internship Programs

Kari Kammel, Director, A-CAPP Center, MSU (BIO)
Carrie Feeheley, Assistant Director, A-CAPP Center, MSU (BIO)

Capitol Room

Research: Managing Brands as Law Evolves -Trademark Activity and Supreme Court Decisions

Alexander Krasnikov, Assistant Professor, Quinlan School of Business, Loyola University Chicago and A-CAPP Affiliated Faculty (BIO)

Great Lakes Room

Practice: The Shadow Economy of Counterfeit Goods

David Lake, CEO, Center on Shadow Economics (BIO)

11:00a
University Ballroom

Panel: How Cybersecurity and Online Brand Protection Can Intersect

MODERATOR:
Tom Holt, Professor, School of Criminal Justice, MSU (BIO)

PANELISTS:
Mark Dargin, Security and Network Architect, Optiv (BIO)
Chris Salgado, Investigator (BIO)
Kevin Weaver, Senior Director, Global Brand Protection, Johnson & Johnson and A-CAPP Advisory Board Member (BIO)

11:45a
University Ballroom

Summit Closing

Kari Kammel, Director, A-CAPP Center, MSU (BIO)

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