termite brand

Brands that undermine a country’s regulatory framework for a product; likened to a termite, as a form of invasive species; often out of compliance with regulatory requirements; can have products for sale illegally for low prices.

https://www.csce.gov/sites/helsinkicommission.house.gov/files/unofficial-transcript/0719%20A%20Hazy%20Crisis%20-%20Illicit%20Cigarette%20Smuggling%20in%20the%20OSCE%20Region.pdf