Brand Protection Stories Podcast

January 15

New Year, New Trends in Intellectual Property Protection

The dawn of a new year reveals fresh challenges in safe guarding the IP world. 
Please join us as we explore the dynamic landscape of IP protection. We will dissect the ongoing changes influenced by advancing technologies, government participation, and the strategic use of open-source software. Furthermore, our discussion will intricately navigate the distinctive path from dentistry to small business ownership, shedding light on the complexities involved in safeguarding individual inventions through effective IP protection.

Sarah Shell

Sarah Shell is a graduate of both design and dentistry. Having completed her biology degree with Great Distinction from McGill University, Shell pivoted to Fashion Design. Sarah graduated from the esteemed Parsons School of Design and worked for brands like Gucci and Club Monaco. Shell transitioned back to Canada where she worked for the Forzani Group under the leadership of retail maven Nick Woodhouse. She launched her own handbag company and eventually left Forzani to manage the growth of her brand 442 McAdam.
After 8 years in fashion, Sarah Shell craved something more meaningful that incorporated her passion for aesthetics, her dexterity skills and her interest in the medical sciences.

Shell graduated from Schulich School of Medicine and Dentistry with a Doctor of Dental Surgery.  It was in a case she studied that Shell learned of the devastating electrical injury that children can sustain from sucking on USB chargers left plugged in. When her son Geddy showed similar interest, she went to work developing a safety device to mitigate the danger. When Covid hit and dental offices closed, Shell focused full time on product and brand development. Geddy’s Mom LP launched in 2021 with their award-winning innovation Watch Your Mouth USB charger covers. And both the juvenile industry and parents alike have embraced the product.

Sarah Shell is the founder and CEO of Geddy’s Mom. In her role, she is in charge of product development, marketing, sales and protection, in addition to continuing her research in preventable injuries to children and remaining an active member of the juvenile safety industry.

In her down time, Sarah enjoys spending time with her family (her two kids Geddy and Masha, her husband Eric -neurologist and co-founder of Geddy’s Mom- and their dog Maple), painting, or brainstorming the next revolution in child safety.

Josh Richardson

Josh Richardson is the Director of Radar Programs for Ultra Maritime, serving in this role since 2020. Ultra Maritime designs, builds and delivers software-based radar systems and is the premier defense partner for high performance sensor signal processing. As the Original Equipment Manufacturer (OEM) for the Navy’s AN/SPS-73(V)18 Next Generation Surface Search Radar (NGSSR) as well as the lead software developer and integrator for the AN/BPS-17 radar, Ultra Maritime is the leading provider of surface search radars for the US Navy’s surface and subsurface platforms.
Prior to joining Ultra Maritime in 2018, Mr. Richardson held a number of engineering and management positions of increasing responsibility over a 13 year career with General Dynamics Mission Systems (GDMS), most recently as the Senior Procurement Manager for the Strategic Mission Systems Business Area.  In this role, he was responsible for all Supply Chain aspects for GDMS’ strategic deterrent portfolio. Mr. Richardson led efforts for value creation with key suppliers including increased Manufacturing Readiness Levels (MRL), implementation of Earned Value Management Systems (EVMS), as well as multiple Six Sigma/LEAN projects. Prior to that, he was a Program Manager on the AN/SPY-6(V)1 Air and Missile Defense Radar (AMDR) program and has led multiple projects in support of the Department of Homeland Security (DHS).

Mr. Richardson earned a bachelor’s degree in computer science from James Madison University and a master’s degree from Virginia Tech.
He currently resides in Gainesville, VA with his wife Jackie and four children and serves on the Board of Directors for a local, non-profit preschool.

JAN. 15!