Clifford A. Grammich and Jeremy Wilson, 2016

Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State University (MSU) has sought closer partnerships with brand owners. The 2016 Brand Protection Strategy Summit, the second such summit hosted by the A-CAPP Center, once again allowed academic and industry partners to discuss what they have learned from each other, particularly what challenges remain, and progress they have achieved in their work. This A-CAPP Paper highlights many of the discussions that took place during the October 4-5 event.

2016 Copyright Michigan State University Board of Trustees.

To view the full paper, click here.