The Brand Protection Experience, SSC490

A real-world, experiential course exploring the challenges of counterfeiting and brand protection through applied learning and professional engagement.

Course Overview

This course provides students with a practical understanding of brand protection strategies, industry challenges, and career pathways.

Experiential, real-world learning

Engagement with industry professionals

Exposure to multidisciplinary career paths

Grounded in A-CAPP Center research and expertise

What You'll Gain

Hands-on, self-paced online coursework. It's a pilot phase of networking and knowledge sharing alongside peers and experienced professionals in brand protection, enforcement, and adjacent fields.

Networking opportunities with brand professionals
Offer hundreds of global manufacturing and critical thinking applications
Workforce-ready knowledge and skills
Exposure of professional development

Skills You’ll Build

Expertise in industry terms and knowledge
Critical thinking
Application of theoretical knowledge
Professional communication
Grow network and skillset

Course Structure

Hybrid Format

Weekly in-person class with instructor and guest speakers, combined with virtual mentor sessions and certificate coursework.

Mentor Engagement

Three virtual mentor sessions with follow-up.

Counterfeit Project

Research and reporting focused on the impact of counterfeit products.

Skill Sessions

Practical job search and career development training.

Career Exploration

Weekly exposure to professionals working in the field.

Certificate Courses

Completion of 1–2 online courses per week (18 total).

Expected Time Commitment

Fall semester – 3-5 hrs per WEEK
Weekly class: 1-1.5 hrs/week
Ad hoc meetings: 1-2 hrs per 1-2 credit
Practicum project: 1-2 hrs/credit

Course Fee

$1,500 — covers all students in the Academic Certificate in Foundations of Brand Protection

Prepare for Real-World Brand Protection Work

Learn More

Build practical experience, professional connections, and foundational knowledge through the A-CAPP Center’s experiential education.