Tag: Summit

  The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce Read the full paper Clifford A. Grammich and Jeremy Wilson, 2018 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection […]

  The 2015 A-CAPP Center Brand Protection Strategy Summit: Learning From Partnerships Clifford Grammich and Jeremy Wilson, 2016   Applying Academic Research Against Product Counterfeiting Though firms have battled product counterfeiting for years, they continue to encounter many of the same questions. “Why does counterfeiting keep coming back?” asked a vice president of anti-counterfeiting operations. […]

  The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress Read the full paper Clifford A. Grammich and Jeremy Wilson, 2016 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State University (MSU) […]