A Brand’s New World-Latin America Conference Report (Portuguese)

A Brand’s New World-Latin America Conference Report (Portuguese)
PMI and A-CAPP Center, 2021 CARTA DA DIRETORA ASSISTENTE DE EDUCAÇÃO E DIVULGAÇÃO DO CAPP,Kari Kammel   O Centro de Anticontrafação e Proteção de Produtos (A-CAPP), da Universidade Estadual de Michigan, está comprometido com o combate à falsificação de marcas registradas e a garantir que os titulares das marcas tenham as informações e suporte necessários […]

A Brand’s New World-Latin America Conference Report

A Brand’s New World-Latin America Conference Report
PMI and A-CAPP Center, 2021 A LETTER FROMA-CAPP ASSISTANTDIRECTOR OF EDUCATIONAND OUTREACH,Kari Kammel   The Center for Anti-Counterfeiting and Product Protection (A-CAPP), at Michigan State University, is committed to combatting trademark counterfeiting and ensuring that brand owners have the information and support they need to navigate the changing landscape. With the Brand’s New World conference, […]

The Sociotechnical Evolution of Product Counterfeiting: How Social Media, Social Networks, and Social Commerce are “E-Socializing” Product Counterfeiting

The Sociotechnical Evolution of Product Counterfeiting: How Social Media, Social Networks, and Social Commerce are “E-Socializing” Product Counterfeiting
Jay Kennedy, Mae O’Dell, and Lucy Ching, 2021 Executive Summary Changes in the nature and structure of product counterfeiting schemes are largely driven by technological and social advances. One advancement that marries technological and social factors is social commerce, or the sale of goods through social media outlets. Counterfeiters have not been oblivious to the […]

MarketSafe Project Partnership Report

MarketSafe Project Partnership Report
  MarketSafe® Project Partnership Report View this report as a PDF MSU A-CAPP, 2020 Project Overview   Since 2017, Michigan State University (MSU) has been home to a unique and one-of-a-kind intellectual property protection partnership. MSU Licensing has collaborated with the College of Social Science’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) to use the […]