Tag: Article

Timothy K. Mackey and Michael R. Haupt, 2025 From emojis to packaging, what makes an online drug ad feel “safe?” This research examines how social media marketing tactics — and user psychology — affect perceived risk and intent to buy.  The main objective of the research was to conduct a two-part survey to evaluate how […]

Saleem Alhabash, Anastasia Kononova, Patricia Huddleston, Heijin Lee, and Moldir Moldagaliyeva, 2023 Executive Summary Trademark counterfeiting (hereinafter “counterfeiting”) is a prevalent global risk. A survey of consumers from 17 countries (N = 13,053), conducted in seven languages, examined the prevalence of counterfeit purchase behaviors and what predicts past purchase and future purchase intentions. Our approach […]

  Survey & Legal Analysis of Select Global Trademark Anti-Counterfeiting Statutes & Evidence of Prosecutions Kari Kammel, 2023 This article examines criminal trademark counterfeiting-related legislation and evidence of prosecutions in 24 countries and the European Union. The initial goal was to understand, describe and evaluate the effectiveness of criminal punishment for trademark counterfeiting in this […]