Cue Utilization in the Product Authentication Process: A Framework and Research Agenda for Product Counterfeit Prevention
Cue Utilization in the Product Authentication Process: A Framework and Research Agenda for Product Counterfeit Prevention Click here to read the full article Zoltan Levente-Fejes and Jeremy Wilson, 2013 Scholars suggest that consumers rely on heuristics to evaluate products. They employ both extrinsic and intrinsic cues to evaluate product quality and utilize the […]




