The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress

The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress
  The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress Read the full paper Clifford A. Grammich and Jeremy Wilson, 2016 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State University (MSU) […]

Charting the Course: The Roles and Responsibilities of Ocean-going Transportation Intermediaries in the Distribution of Counterfeit Goods

Charting the Course: The Roles and Responsibilities of Ocean-going Transportation Intermediaries in the Distribution of Counterfeit Goods
  Charting the Course: The Roles and Responsibilities of Ocean-going Transportation Intermediaries in the Distribution of Counterfeit Goods Jeremy Wilson and Jay Kennedy, 2015   Introduction In July 2014, the U.S. Department of Justice indicted FedEx for allegedly facilitating the shipment of controlled substances from illegal internet pharmacies to American consumers (U.S. DOJ, 2014).  This […]

The Global Risk of Product Counterfeiting: The Facilitators of the Criminal Opportunity

The Global Risk of Product Counterfeiting: The Facilitators of the Criminal Opportunity
  The Global Risk of Product Counterfeiting: The Facilitators of the Criminal Opportunity Jeremy M. Wilson and Rod Kinghorn, 2015   Product counterfeiting represents a growing, global risk that poses many negative consequences for consumers, businesses, governments, national security, the economy, and society. Research suggests that the first step in formulating effective strategies to combat […]

Brand Protection as a Total Business Solution

Brand Protection as a Total Business Solution
  Brand Protection as a Total Business Solution Rod Kinghorn and Jeremy Wilson, 2014   Protecting Brands Is Important Reputation of a brand drives how the products will perform in the marketplace.  A strong brand is what many consumers use to make the final purchasing decision. It represents a “contract of expectations” between the company […]