The Brand Protection Professional: A Practitioner’s Journal (BPP) is a digital quarterly published industry journal. The BPP is a publication of Michigan State University’s (MSU) Center for Anti-Counterfeiting and Product Protection (A-CAPP). The BPP contains features and articles authored by experts in and associated with the field of brand protection, including, among others, brand owners, academics, law enforcement, law and legal issues, and industry associations.

In each issue, expert contributors provide coverage on topics of interest to the brand protection professional, including strategy assessments, cutting-edge research, best practices, policy, legislative news, updates and analysis, case studies, and crucial trends. Complementing this original content, each issue highlights other essential issues, resources, opportunities, and information of interest to the brand protection community.


JUNE 2020





The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warratnties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.