Get to Know
the BPP

The Brand Protection Professional (BPP) is a publication of Michigan State University’s (MSU) Center for Anti-Counterfeiting and Product Protection (A-CAPP), a non-profit organization.

The BPP is a digital no-cost resource published each March, June, September, and December and contains features and articles authored by experts in and associated with the field of brand protection.

Expert contributors provide coverage on topics of interest to the brand protection professional, including strategy assessments, cutting-edge research, best practices, policy, legislative news, updates and analysis, case studies, and crucial trends.

Complementing this original content, each issue highlights other essential issues, resources, opportunities, and information of interest to the brand protection community.

Explore Recent Issues



JUNE 2020

BPP Resources

Editorial Board

  • Saleem Alhabash
    Associate Professor
    Advertising and Public Relations
    College of Communication Arts and Sciences, MSU
  • Jade Sims
    Assistant Director
    International Trade Programs
    International Business Center
    Eli Broad College of Business, MSU
  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Tara Steketee
    Director, Product Integrity
    Global Security Group
    Merck & Co., Inc.
  • Jeff Rojek
    A-CAPP Center, MSU
    Associate Professor
    School of Criminal Justice, MSU
  • Vivian Vassallo
    Senior Director
    Intellectual Property & Enforcement
    Dolby Laboratories

BPP Staff

  • Leah Evert-Burks
    Industry Fellow and
    Editor in Chief
    A-CAPP Center, MSU
  • Sara Heeg
    Business Manager and
    Managing Editor
    A-CAPP Center, MSU
  • Jocelyn Tucker
    Communications Coordinator
    A-CAPP Center, MSU

Disclaimer: The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.