Wilson, J. M. & Fenoff, R. (2014). Distinguishing counterfeit from authorized retailers in the virtual marketplace.
The growth of Internet commerce provides an expanding venue for sellers of counterfeit products. ACAPP researchers explored the characteristics of legitimate and counterfeit websites for a luxury apparel maker and a brand-name audio electronics manufacturer. Counterfeit websites had some distinguishing characteristics likely linked to their transient nature, but also show some effort to “look” like an authorized website. Future research should address more industries and evolving efforts by counterfeiters.
This Backgrounder is based on
Wilson, J. M., & Fenoff, R. (2014). Distinguishing counterfeit from authentic product retailers in the virtual marketplace. International Criminal Justice Review, 24(1), 39-58. doi:10.1177/1057567714527390 http://journals.sagepub.com/doi/abs/10.1177/1057567714527390