Towards A More Proactive Approach to Brand Protection: Development of the Organizational Risk Assessment for Product Counterfeiting (ORAPC)

Jay Kennedy, Ryan Labrecquea and Jeremy Wilson, 2017 Introduction The range of counterfeit products that enter the legitimate marketplace is vast and includes handbags, purses, clothing, watches, aircraft parts, automotive parts, medical devices, pharmaceuticals, personal health care and beauty items, and consumer electronic goods. In fact, the scale of product counterfeiting is so vast that …

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