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Author: Pat Huddleston

When Organizations Talk to Consumers about Counterfeiting: Analysis of 2005-2024 Communication and Consumer Education Campaigns to Build Theory-Informed Brand Protection Strategies

Posted on by A-CAPP Center
When Organizations Talk to Consumers about Counterfeiting: Analysis of 2005-2024 Communication and Consumer Education Campaigns to Build Theory-Informed Brand Protection Strategies
Anastasia G. Kononova, Saleem Alhabash, Patricia Huddleston, Moldir Moldagaliyeva, Heijin Lee, Subhalakshmi Bezbaruah, Dana Anafina This project investigates the effectiveness of anti-counterfeiting communication strategies through content analysis and experimental research grounded in media and communication theory. Nearly 400 messages from 94 campaigns (2005–2024) were analyzed to identify elements that induce or reduce psychological reactance—a resistance […]

Global Anti-Counterfeiting Consumer Survey 2023

Posted on by A-CAPP Center
Global Anti-Counterfeiting Consumer Survey 2023
Saleem Alhabash, Anastasia Kononova, Patricia Huddleston, Heijin Lee, and Moldir Moldagaliyeva, 2023 Executive Summary Trademark counterfeiting (hereinafter “counterfeiting”) is a prevalent global risk. A survey of consumers from 17 countries (N = 13,053), conducted in seven languages, examined the prevalence of counterfeit purchase behaviors and what predicts past purchase and future purchase intentions. Our approach […]