Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms
Jeremy Wilson, Clifford Grammich and Fiona Chan, 2016 Product counterfeiting represents a large, growing risk to many global firms, albeit one whose dimensions are not easily measured. While firms increasingly recognize the need to address the threat of counterfeiting, there has been little research, typically highly specific case studies, on how they do so. To …
