Author: Clifford Grammich

The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce

The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce Read the full paper Clifford A. Grammich and Jeremy Wilson, 2018 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP …

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Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms

Organizing for Brand Protection and Responding to Product Counterfeit Risk: An Analysis of Global Firms Read the Full Article Jeremy Wilson, Clifford Grammich and Fiona Chan, 2016 Product counterfeiting represents a large, growing risk to many global firms, albeit one whose dimensions are not easily measured. While firms increasingly recognize the need to address the …

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The 2015 A-CAPP Center Brand Protection Strategy Summit: Learning From Partnerships

The 2015 A-CAPP Center Brand Protection Strategy Summit: Learning From Partnerships Clifford Grammich and Jeremy Wilson, 2016 Applying Academic Research Against Product Counterfeiting Though firms have battled product counterfeiting for years, they continue to encounter many of the same questions. “Why does counterfeiting keep coming back?” asked a vice president of anti-counterfeiting operations. “What are …

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The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress

The 2016 A-CAPP Center Brand Protection Strategy Summit: Emerging Challenges and Progress Read the full paper Clifford A. Grammich and Jeremy Wilson, 2016 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and product protection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan State University (MSU) has …

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