Author: A-CAPP Center

  Anti-Counterfeit Strategy for Brand Owners Rod Kinghorn and Jeremy Wilson, 2013   There are many approaches brand owners can take to prevent and respond to product counterfeits. This Backgrounder outlines a strategic approach whereby brand owners consider product counterfeits as a fundamental risk to the brand, and brand protection as an integral component of […]

  Assessing the Risks of Counterfeiting and Illicit Diversion of Health Care Products Chris Trent, 2013 Counterfeit and Illicit Diversion Risks in the Health Care Industry Counterfeiting and illicit diversion of health care products are substantial and growing threats.  In 2010, the World Health Organization stated that worldwide sales of counterfeit medicines would top US$ 75 […]

  Cue Utilization in the Product Authentication Process: A Framework and Research Agenda for Product Counterfeit Prevention Click here to read the full article Zoltan Levente-Fejes and Jeremy Wilson, 2013   Scholars suggest that consumers rely on heuristics to evaluate products. They employ both extrinsic and intrinsic cues to evaluate product quality and utilize the […]

  Portraying Product Counterfeiting in the News Brandon Sullivan and Steve Chermak, 2013 Product counterfeiting has received increasing attention in recent years, but there has been little attention to how it is portrayed. We analyzed samples of stories from the New York Times and the Wall Street Journal on product counterfeiting and other white-collar crimes. […]

  Product Counterfeiting and the Media: Examining News Sources Product Counterfeiting and the Media: Examining News Sources Used in the Construction of Counterfeiting as a Social Problem Click here to read the full article Brandon Sullivan and Steve Chermak, 2013   Product counterfeiting has received increased attention due to its economic and public health impact. […]