The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection  practitioners.  The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential  information for the brand protection community.
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SEPTEMBER 2018
VOLUME 3 | NUMBER 3
The 9th edition of The Brand Protection Professional covers a variety of issues of interest to the BP community including a cover story that explores the how the passage of the GDPR has presented new hurdles to online enforcement. Columns discuss how to build a collaborative strategy with licensors from an in-house practitioner, BP lessons learned from former law enforcement and a Supreme Court decision on restitution and what to do about it from a Justice Department attorney.
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JUNE 2018
VOLUME 3 | NUMBER 2
The 8th edition of The Brand Protection Professional cover story “The Doctor is In: Counterfeit Medications and Fraudulent Medical Care”, lends a physician’s perspective on these crucial issues. Experts in law, federal law enforcement and marketing share their expertise covering the establishment of the new SIPO in China, efforts to establish a Canadian IPR Center, how to present cases for action by law enforcement, and what non-counterfeited brands should be considering.
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MARCH 2018
VOLUME 3 | NUMBER 1
The 7th edition of The Brand Protection Professional covers the topic of trade secrets with two articles on the subject, one from federal prosecutors and the other from in-house security professionals. The View from the Field explores with Canon cameras the creation of a consumer anti-counterfeiting education webpage. The Professional Pointers column lends guidance on utilizing reverse images searches. The BP Forum and the new Temperature Test poll explore holiday challenges for brand protection
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DECEMBER 2017
VOLUME 2 | NUMBER 4
The 6th edition of The Brand Protection Professional includes a cover story on emerging blockchain technology and how it is being applied to authenticate wine. The A-CAPP Center Assistant Director recaps the 3rd Annual Brand Protection Strategy Summit held in October. Leading research professors share their findings on return on investment in “Applying Cost of Quality Concepts to Brand Protection”. Also read the article authored by the 2017 Brand Protection Hero.
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SEPTEMBER 2017
VOLUME 2 | NUMBER 3
The 5th edition of The Brand Protection Professional, focuses on widening the net of liability and enforcement strategies, including articles on “Counterfeits and Landlord Liability”, “Property Owner Liability” and “California’s TRaCE the Money Program”. The BP Forum covers challenges in investigating and pursuing counterfeiters, with the Professional Pointer column looking at avoiding brand protection scams. Also in this issue is an article on “Who Buys Fake Fashion?”
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JUNE 2017
VOLUME 2 | NUMBER 2
The 4th edition of The Brand Protection Professional features stories on the challenges of the online marketplace. Our cover story describes “Fighting Intellectual Property Crime In the Cyber Era” and The View From The Field conversation includes online enforcement partners. Also in this issue are articles on brand protection for smaller-sized products as well as on the benefits to employers and students of brand protection internships.
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MARCH 2017
VOLUME 2 | NUMBER 1
The 3rd edition of The Brand Protection Professional contains a number of returning columns including Temperature Test poll results for “Where Brand Protection People Come From?” accompanied by the BP Forum highlighting four brand protection professionals answering that question; and original articles of interest to in-house practitioners including: a cover story on Brexit and what the UK’s exit from the EU could mean to brand protection; and managing multi-brand brand protection programs.
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DECEMBER 2016
VOLUME 1 | NUMBER 2
The 2nd edition of The Brand Protection Professional contains a number of returning columns and origin articles of interest to in-house practitioners including: an interview with the U.S. IPEC Danny Marti; articles on a precedent setting landlord liability case in the EU; mitigating brand protection crises through communication; gray market strategy, leveraging consumer feedback; the FCPA and brand protection, China's 3rd amendment to its trademark laws and the self-balancing scooter crisis.
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SEPTEMBER 2016
VOLUME 1 | NUMBER 1
The inaugural edition of The Brand Protection Professional contains a number of articles and columns of interest to in-house practitioners including: a cover story on how USPTO Attaches can assist brand owners; how to market brand protection; Canada’s trademark law; how firms organize for brand protection; a legislative update on the Trade Facilitation and Enforcement Act; a conversation in defense of the whack-a-mole approach; and who practitioner’s collaborate with inside their organizations.
“As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP has unique access to world-class research, education and outreach capabilities. But, uniquely positioned as an industry journal, The Brand Protection Professional is written exclusively for the in-house brand protection community.“ Leah Evert-Burks, Managing Editor
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