VOLUME 3 | NUMBER 2
The 8th edition of The Brand Protection Professional cover story “The Doctor is In: Counterfeit Medications and Fraudulent Medical Care”, lends a physician’s perspective on these crucial issues. Experts in law, federal law enforcement and marketing share their expertise covering the establishment of the new SIPO in China, efforts to establish a Canadian IPR Center, how to present cases for action by law enforcement, and what non-counterfeited brands should be considering.
VOLUME 3 | NUMBER 1
The 7th edition of The Brand Protection Professional covers the topic of trade secrets with two articles on the subject, one from federal prosecutors and the other from in-house security professionals. The View from the Field explores with Canon cameras the creation of a consumer anti-counterfeiting education webpage. The Professional Pointers column lends guidance on utilizing reverse images searches. The BP Forum and the new Temperature Test poll explore holiday challenges for brand protection
VOLUME 2 | NUMBER 4
The 6th edition of The Brand Protection Professional includes a cover story on emerging blockchain technology and how it is being applied to authenticate wine. The A-CAPP Center Assistant Director recaps the 3rd Annual Brand Protection Strategy Summit held in October. Leading research professors share their findings on return on investment in “Applying Cost of Quality Concepts to Brand Protection”. Also read the article authored by the 2017 Brand Protection Hero.
VOLUME 2 | NUMBER 3
The 5th edition of The Brand Protection Professional, focuses on widening the net of liability and enforcement strategies, including articles on “Counterfeits and Landlord Liability”, “Property Owner Liability” and “California’s TRaCE the Money Program”. The BP Forum covers challenges in investigating and pursuing counterfeiters, with the Professional Pointer column looking at avoiding brand protection scams. Also in this issue is an article on “Who Buys Fake Fashion?”
VOLUME 2 | NUMBER 2
The 4th edition of The Brand Protection Professional features stories on the challenges of the online marketplace. Our cover story describes “Fighting Intellectual Property Crime In the Cyber Era” and The View From The Field conversation includes online enforcement partners. Also in this issue are articles on brand protection for smaller-sized products as well as on the benefits to employers and students of brand protection internships.
VOLUME 2 | NUMBER 1
The 3rd edition of The Brand Protection Professional contains a number of returning columns including Temperature Test poll results for “Where Brand Protection People Come From?” accompanied by the BP Forum highlighting four brand protection professionals answering that question; and original articles of interest to in-house practitioners including: a cover story on Brexit and what the UK’s exit from the EU could mean to brand protection; and managing multi-brand brand protection programs.
VOLUME 1 | NUMBER 2
The 2nd edition of The Brand Protection Professional contains a number of returning columns and origin articles of interest to in-house practitioners including: an interview with the U.S. IPEC Danny Marti; articles on a precedent setting landlord liability case in the EU; mitigating brand protection crises through communication; gray market strategy, leveraging consumer feedback; the FCPA and brand protection, China's 3rd amendment to its trademark laws and the self-balancing scooter crisis.
VOLUME 1 | NUMBER 1
The inaugural edition of The Brand Protection Professional contains a number of articles and columns of interest to in-house practitioners including: a cover story on how USPTO Attaches can assist brand owners; how to market brand protection; Canada’s trademark law; how firms organize for brand protection; a legislative update on the Trade Facilitation and Enforcement Act; a conversation in defense of the whack-a-mole approach; and who practitioner’s collaborate with inside their organizations.
“As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP has unique access to world-class research, education and outreach capabilities. But, uniquely positioned as an industry journal, The Brand Protection Professional is written exclusively for the in-house brand protection community.“ Leah Evert-Burks, Managing Editor