Articles published are those of interest to brand protection professionals around the world. It should be understood by the contributor that upon submission all articles submitted for consideration are subject to revisions by the editorial team and that the right of publication in any language or alternative form is reserved by BPP. This is in line with BPP’s editorial policy to publish articles that are written in a clear and concise style in order to bring the article’s message to the readers. Contributors are encouraged to draw on experience for their articles and to write articles that reflect what is important to brand protection practitioners. Please note that BPP does not publish articles that are self-promotional in nature or market a product or service available from a vendor or fee-based organization.
Articles should be submitted in MS Word, double-spaced. Features and articles can range from 500 to 1,000 words. The Managing Editor may give more specific guidelines to the individual contributors. Pages should be numbered consecutively. Color photographs are encouraged if they illustrate points in the article; graphs or charts also are encouraged. Photographs should only be submitted if they are owned by contributor and are acknowledged to be hereby licensed to BPP for use; or if they are represented to be in the public domain. It is further represented by the contributor that submissions do not include any proprietary and/or confidential information of third parties. Should BPP receive a claim or threatened claim based on a submission, contributor shall fully indemnify BPP.
The submission should include the title, the author’s name, professional title, complete postal address, phone number and email address. An author’s color photo should also be included. If there are coauthor(s), respective titles and information should be indicated clearly with a statement that the submitting contributor has permission from the coauthor(s) to submit. It is expected that the article will not be under review, submitted for review, or already published elsewhere. If there is a change of title or address while the article is in the process of being published, the editor should be notified as soon as possible.
Please note that endnotes/footnotes that provide additional context are not encouraged because BPP is not a scholarly journal. However, important facts and resources should be properly referenced, so that they can be reviewed by others. If they are necessary, they should be limited and numbered consecutively and listed separately at the end of the article, and follow APA citation format.
Once the article is received by the Managing Editor, it is reviewed for possible publication for content and BPP style purposes. This process can take anywhere from one to three months. Authors will be notified if they need to make substantive changes to the article. Editorial staff will make minor modifications and edits where it deems necessary. Any requests for changes and/or edits must be made in a reasonable amount of time upon receipt. It is at the Managing Editor’s absolute discretion to refuse request(s) for revisions and to accept revisions. Contributors will receive final proofs of their articles for review and approval. Contributors should be aware that a short production schedule requires a quick response to page proofs.
Please be assured that if an article is rejected for inclusion in the BPP, it does not necessarily mean that it is not worthy of publication. It could be that another article covering the same or similar topic has been accepted or published, or that the number of contributions is greater than what can reasonably be accommodated in the journal. The article might also be held for possible future publication covering the topic.
As a practitioner’s journal BPP seeks manuscripts for publication that are relevant to the brand protection community. Many brand protection professionals have valuable information that can be shared with BPP readers and providing a forum to do so is the mission of the BPP. BPP provides the unique opportunity to share knowledge and experience for the benefit of the brand protection profession in one comprehensive place. The field of brand protection develops experts without their realizing it. But often having something to convey and formally conveying it are two different matters, and the latter may be challenging to the expert.
For one reason or another, either brand protection is so broad in reach and multi-disciplined, and a practitioner is so overwhelmed, potential author’s significant ideas are not voiced beyond conversation. Many people view the task of writing an article to be too intimidating or above their capabilities. Others would like to try to contribute but just do not know where to begin or feel they may not have the time. The following information is intended to help potential authors take that first step.
Tips on Formatting:
In order to draft an effective article we suggest the following format be followed:
The title of the piece should clearly convey what the article is speaking to. This does not prohibit a clever variation, but be sure creative titles don’t turn readers away due to a misunderstanding of the intended subject matter. An effective way of combining both styles is to add a subtitle after the title.
Articles usually have three basic parts: an introduction, a body, and a conclusion. As a standard the introduction should catch the reader’s attention, along with description of the subject, and briefly outline what will be discussed in the article. The body contains the author’s elaboration on the subject matter and is typically the longest part of the article. The body may include data and analyses, descriptions, and examples to get the author’s ideas across. The conclusion section should summarize important points that were made in the body of the article.
What to Write About:
Many professionals believe that they do not have anything to write about, but in fact just reflecting on the tasks of a given day could generate ideas. Contributors can write about what they have been doing that works or doesn’t, the challenges they face within their corporate confines, how they solved a particular problem in a certain region of the world, or some trend or circumstance that is affecting, or will soon affect, the effectiveness of their efforts. As practitioners experience all too often, what may not seem like earth-moving news to one person could be enlightening to another.
Brand protection professionals can discuss views on important issues, or they can offer guidance to colleagues on matters of mutual concern. Hence, BPP looks for submissions that have strong practical importance and appeal on a wide-array of contemporary issues facing the global brand protection community.
Potential contributors can write about topics that have already been covered in BPP or other publications. Different people may address the same topic in valuable and unique ways and make an important contribution to the BPP beyond current publications or thought.
Keep in mind this may be a good opportunity to partner with your Communications Department or one of your other internal stakeholders. In requesting assistance with writing an article, you provide the opportunity for valuable insight into your Brand Protection function.
For the purposes of placing content from BPP in other publications, you are permitted to quote individual facts or figures provided you provide a link back to a valid page at BPP. You may not copy tables, graphs, maps, other graphical elements, large passages or entire articles or features.
If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than what is specified above, please contact the Managing Editor firstname.lastname@example.org for permission.
Requests for permission to publish, reproduce, or translate contributions in any way should be sent to the attention of the Managing Editor.
Unless otherwise indicated, the A-CAPP Center holds copyright on all aspects of the BPP (including but not limited to content and layout), with the exception of copyrighted text and figures referenced in the article. In this case, the A-CAPP Center holds copyright on the representation of the content, though not the content itself.
You may not replicate, modify, reproduce, publish, distribute, display or transmit any pages of BPP in whole or in part, except as permitted in this document. Electronic reproduction or replication of any BPP content, above and beyond what is specified here, requires written permission.