The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection  practitioners.  The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential  information for the brand protection community.


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The 14th Edition of the BPP is a Special Edition focused on Africa and dedicated to the anti-counterfeiting work of UL. Hear about the UL Crime Conference Cryptocurrency Training held in conjunction with the 2019 International Law Enforcement Intellectual Property Crime Conference and from the UL Brand Protection Manager for Africa; learn from leading authorities, INTERPOL, BASCAP and Kenya Anti-Counterfeit Agency on valuable anti-counterfeiting resources and collaboration; read about the recently passed African Free Continental Free Trade Agreement from a former A-CAPP Legal Researcher; from the lens of MSU Marketing and International Business Departments gain a perspective on counterfeit drugs in Africa; learn from an international healthcare brand how public-private partnerships can combat illicit crime on the continent; hear from leading U.S. Federal prosecutors about how Africa is a dumping ground for infringements; review details about the MSU African Business Symposium; UL lends its expertise on fake seeds in Africa from the Chairman of the IIPCIC; and a leading brand in the counterfeit education and enforcement in Africa shares a chart of essential contacts for brand protection professionals.
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In the 13th Edition of The Brand Protection Professional, the cover story, “On-Line Sales of Counterfeit Goods And The Universal Postal Union: The Little Known Aggravator”, offers an explanation as to why shipping of counterfeit goods from China is so cheap. Articles in this edition cover brand protection options for emerging markets, integrating BP principles into company commercial growth strategies, the ethics of brand protection in relation to a new crime assessment report out of the EU and a look into the day in the life of an in-house pharma investigator. The columns cover: the June edition Temperature Test poll results on destruction of unsold inventory, with a new poll on meetings with internal partners; Professional Pointers covers the Defend Trade Secret Act of 2016; the BP Forum covers regulations and effects on enforcement efforts; Policy Update provides a link to stakeholders comments to the U.S. President’s Memorandum on Combating Trafficking of Counterfeit and Pirated Goods; In the Headlines reviews some past newsworthy stories and What to Watch leads us into the next few months of potential news stories; The Bulletin provides links to upcoming events, educational opportunities and new
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JUNE 2019
In the 12th Edition of The Brand Protection Professional long time BPP columnist Andrew Love shares his recent advocacy activities connected to World IP Day in “Stepping out of the Field and into the Arena”. The A-CAPP Center assistant director discusses U.S. state laws; a pharma expert reviews the requirements of the drug supply serialization regulations; A-CAPP Center law extern makes a case on how right-to-repair is good for everyone; leading BP practitioner speaks to enforcing in emerging markets; colleagues share their “aha” moments in the BP Forum and insightful comments on the current trade disputes are revealed in the Temperate Test Poll results.
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MARCH 2019
The 11th edition of The Brand Protection Professional includes timely topics such as the Op-Ed, “U.S. China Trade at a Crossroads”, penned by the executive vice president of a leading industry advocacy group, the American Apparel and Footwear Association (AAFA). Also timely, the “Top Five Brand Protection Trends to Monitor in 2019”; “What to Consider When Selecting and Working with a Brand Protection Solution Provider”; “To File and What to File? Use of your Logo in Furthering Brand Protection”
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The 10th edition of The Brand Protection Professional is a Special Edition dedicated to the work of the A-CAPP Center. Hear from our incoming A-CAPP Center director along with one of our law enforcement fellows, a research partner, academic partners, BPP editorial board member, the 2018 BP Hero, a student intern, and former legal extern and learn more about where A-CAPP Center staff comes from.
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The 9th edition of The Brand Protection Professional covers a variety of issues of interest to the BP community including a cover story that explores the how the passage of the GDPR has presented new hurdles to online enforcement. Columns discuss how to build a collaborative strategy with licensors from an in-house practitioner, BP lessons learned from former law enforcement and a Supreme Court decision on restitution and what to do about it from a Justice Department attorney.
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JUNE 2018
The 8th edition of The Brand Protection Professional cover story “The Doctor is In: Counterfeit Medications and Fraudulent Medical Care”, lends a physician’s perspective on these crucial issues. Experts in law, federal law enforcement and marketing share their expertise covering the establishment of the new SIPO in China, efforts to establish a Canadian IPR Center, how to present cases for action by law enforcement, and what non-counterfeited brands should be considering.
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MARCH 2018
The 7th edition of The Brand Protection Professional covers the topic of trade secrets with two articles on the subject, one from federal prosecutors and the other from in-house security professionals. The View from the Field explores with Canon cameras the creation of a consumer anti-counterfeiting education webpage. The Professional Pointers column lends guidance on utilizing reverse images searches. The BP Forum and the new Temperature Test poll explore holiday challenges for brand protection
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The 6th edition of The Brand Protection Professional includes a cover story on emerging blockchain technology and how it is being applied to authenticate wine. The A-CAPP Center Assistant Director recaps the 3rd Annual Brand Protection Strategy Summit held in October. Leading research professors share their findings on return on investment in “Applying Cost of Quality Concepts to Brand Protection”. Also read the article authored by the 2017 Brand Protection Hero.
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The 5th edition of The Brand Protection Professional, focuses on widening the net of liability and enforcement strategies, including articles on “Counterfeits and Landlord Liability”, “Property Owner Liability” and “California’s TRaCE the Money Program”. The BP Forum covers challenges in investigating and pursuing counterfeiters, with the Professional Pointer column looking at avoiding brand protection scams. Also in this issue is an article on “Who Buys Fake Fashion?”
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JUNE 2017
The 4th edition of The Brand Protection Professional features stories on the challenges of the online marketplace. Our cover story describes “Fighting Intellectual Property Crime In the Cyber Era” and The View From The Field conversation includes online enforcement partners. Also in this issue are articles on brand protection for smaller-sized products as well as on the benefits to employers and students of brand protection internships.
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MARCH 2017
The 3rd edition of The Brand Protection Professional contains a number of returning columns including Temperature Test poll results for “Where Brand Protection People Come From?” accompanied by the BP Forum highlighting four brand protection professionals answering that question; and original articles of interest to in-house practitioners including: a cover story on Brexit and what the UK’s exit from the EU could mean to brand protection; and managing multi-brand brand protection programs.
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The 2nd edition of The Brand Protection Professional contains a number of returning columns and origin articles of interest to in-house practitioners including: an interview with the U.S. IPEC Danny Marti; articles on a precedent setting landlord liability case in the EU; mitigating brand protection crises through communication; gray market strategy, leveraging consumer feedback; the FCPA and brand protection, China's 3rd amendment to its trademark laws and the self-balancing scooter crisis.
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The inaugural edition of The Brand Protection Professional contains a number of articles and columns of interest to in-house practitioners including: a cover story on how USPTO Attaches can assist brand owners; how to market brand protection; Canada’s trademark law; how firms organize for brand protection; a legislative update on the Trade Facilitation and Enforcement Act; a conversation in defense of the whack-a-mole approach; and who practitioner’s collaborate with inside their organizations.

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MARCH 2020
The 15th Edition of the BPP is the first edition of the new decade. In the Cover Story, the A-CAPP Director revisits the Brand Protection 2020 Report published in 2015 and looks forward into this decade. Articles in this issue explore additional tools for your brand protection tool box, like exclusion orders and anti-dumping laws; an update with new information on the U.S. China Initiative and recent indictments; an exploration of the precedent setting case against Google which acknowledged that the internet is borderless; advice on how to convey the three important reasons not to buy counterfeits from a U.S. State Department IP enforcement official; and a look at how m-commerce shopping has aggravated BP but has brought new opportunities. In our columns hear from a former member of the ITC on exclusion orders; join the conversation on how fraud investigations lead to uncovering brand protection issues; the IPR Center Director reflects on the release of the highly anticipated DHS Report to the President on Combating Trafficking of Counterfeit and Pirated Goods; poll results reveal which internal stakeholders are meeting with their brand protection teams most often by industry group; and finally from a forum of BP professionals hear who should be your brand protection expert.


Articles published are those of interest to brand protection professionals around the world.  It should be understood by the contributor that upon submission all articles submitted for consideration are subject to revisions by the editorial team and that the right of publication in any language or alternative form is reserved by BPP. This is in line with BPP’s editorial policy to publish articles that are written in a clear and concise style in order to bring the article’s message to the readers. Contributors are encouraged to draw on experience for their articles and to write articles that reflect what is important to brand protection practitioners.  Please note that BPP does not publish articles that are self-promotional in nature or market a product or service available from a vendor or fee-based organization.


Articles should be submitted in MS Word, double-spaced. Features and articles can range from 500 to 1,000 words. The Managing Editor may give more specific guidelines to the individual contributors.  Pages should be numbered consecutively. Color photographs are encouraged if they illustrate points in the article; graphs or charts also are encouraged.   Photographs should only be submitted if they are owned by contributor and are acknowledged to be hereby licensed to BPP for use; or if they are represented to be in the public domain.  It is further represented by the contributor that submissions do not include any proprietary and/or confidential information of third parties.  Should BPP receive a claim or threatened claim based on a submission, contributor shall fully indemnify BPP.


The submission should include the title, the author’s name, professional title, complete postal address, phone number and email address. An author’s color photo should also be included.  If there are coauthor(s), respective titles and information should be indicated clearly with a statement that the submitting contributor has permission from the coauthor(s) to submit. It is expected that the article will not be under review, submitted for review, or already published elsewhere. If there is a change of title or address while the article is in the process of being published, the editor should be notified as soon as possible.


Please note that endnotes/footnotes that provide additional context are not encouraged because BPP is not a scholarly journal. However, important facts and resources should be properly referenced, so that they can be reviewed by others. If they are necessary, they should be limited and numbered consecutively and listed separately at the end of the article, and  follow APA citation format.


Once the article is received by the Managing Editor, it is reviewed for possible publication for content and BPP style purposes.  This process can take anywhere from one to three months. Authors will be notified if they need to make substantive changes to the article. Editorial staff will make minor modifications and edits where it deems necessary. Any requests for changes and/or edits must be made in a reasonable amount of time upon receipt.  It is at the Managing Editor’s absolute discretion to refuse request(s) for revisions and to accept revisions. Contributors will receive final proofs of their articles for review and approval. Contributors should be aware that a short production schedule requires a quick response to page proofs.


Please be assured that if an article is rejected for inclusion in the BPP, it does not necessarily mean that it is not worthy of publication. It could be that another article covering the same or similar topic has been accepted or published, or that the number of contributions is greater than what can reasonably be accommodated in the journal. The article might also be held for possible future publication covering the topic.

As a practitioner’s journal BPP seeks manuscripts for publication that are relevant to the brand protection community.  Many brand protection professionals have valuable information that can be shared with BPP readers and providing a forum to do so is the mission of the BPPBPP provides the unique opportunity to share knowledge and experience for the benefit of the brand protection profession in one comprehensive place.  The field of brand protection develops experts without their realizing it.  But often having something to convey and formally conveying it are two different matters, and the latter may be challenging to the expert.


For one reason or another, either brand protection is so broad in reach and multi-disciplined, and a practitioner is so overwhelmed, potential author’s significant ideas are not voiced beyond conversation. Many people view the task of writing an article to be too intimidating or above their capabilities. Others would like to try to contribute but just do not know where to begin or feel they may not have the time. The following information is intended to help potential authors take that first step.


Tips on Formatting:

In order to draft an effective article we suggest the following format be followed:


The title of the piece should clearly convey what the article is speaking to.   This does not prohibit a clever variation, but be sure creative titles don’t turn readers away  due to a misunderstanding of the intended subject matter.  An effective way of combining both styles is to add a subtitle after the title.


Articles usually have three basic parts: an introduction, a body, and a conclusion. As a standard the introduction should catch the reader’s attention, along with description of the subject, and briefly outline what will be discussed in the article. The body contains the author’s elaboration on the subject matter and is typically the longest part of the article.   The body may include data and analyses, descriptions, and examples to get the author’s ideas across. The conclusion section should summarize important points that were made in the body of the article.

What to Write About:

Many professionals believe that they do not have anything to write about, but in fact just reflecting on the tasks of a given day could generate ideas. Contributors can write about what they have been doing that works or doesn’t, the challenges they face within their corporate confines, how they solved a particular problem in a certain region of the world, or some trend or circumstance that is affecting, or will soon affect, the effectiveness of their efforts.  As practitioners experience all too often, what may not seem like earth-moving news to one person could be enlightening to another.

Brand protection professionals can discuss views on important issues, or they can offer guidance to colleagues on matters of mutual concern. Hence, BPP looks for submissions that have strong practical importance and appeal on a wide-array of contemporary issues facing the global brand protection community.

Potential contributors can write about topics that have already been covered in BPP or other publications. Different people may address the same topic in valuable and unique ways and make an important contribution to the BPP beyond current publications or thought.

Keep in mind this may be a good opportunity to partner with your Communications Department or one of your other internal stakeholders.  In requesting  assistance with writing an article, you provide the opportunity for valuable insight into your Brand Protection function.

For the purposes of placing content from BPP in other publications, you are permitted to quote individual facts or figures provided you provide a link back to a valid page at BPP. You may not copy tables, graphs, maps, other graphical elements, large passages or entire articles or features.


If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than what is specified above, please contact the Managing Editor for permission.

Requests for permission to publish, reproduce, or translate contributions in any way should be sent to the attention of the Managing Editor.


Unless otherwise indicated, the A-CAPP Center holds copyright on all aspects of the BPP (including but not limited to content and layout), with the exception of copyrighted text and figures referenced in the article. In this case, the A-CAPP Center holds copyright on the representation of the content, though not the content itself.


You may not replicate, modify, reproduce, publish, distribute, display or transmit any pages of BPP in whole or in part, except as permitted in this document.  Electronic reproduction or replication of any BPP content, above and beyond what is specified here, requires written permission.

Policies & Statements
“As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP has unique access to world-class research, education and outreach capabilities. But, uniquely positioned as an industry journal, The Brand Protection Professional is written exclusively for the in-house brand protection community.“ Leah Evert-Burks, Managing Editor