Topics: Strategy

The 2017 A-CAPP Center Brand Protection Strategy Summit: Issues and Best Practices in Partnerships, Return on Investment, and E-Commerce

Clifford A. Grammich and Jeremy Wilson, 2018 Since its launch as the first academic body focusing on the complexities of anti-counterfeiting and productprotection, the Center for Anti-Counterfeiting and Product Protection (A-CAPP Center) at Michigan StateUniversity (MSU) has sought closer partnerships with brand owners. The 2017 Brand Protection StrategySummit, the third such summit hosted by the …

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MarketSafe Project Partnership Report

MSU A-CAPP, 2020 Since 2017, Michigan State University (MSU) has been home to a unique and one-of-a-kind intellectual property protection partnership. MSU Licensing has collaborated with the College of Social Science’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) to use the International AntiCounterfeiting Coalition’s (IACC) MarketSafe® program to help protect MSU’s intellectual property. This collaboration …

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