Virtual communities as guardians against product counterfeiting in the athletic footwear industry

Adams, G. T. (2016). Virtual communities as guardians against product counterfeiting in the athletic footwear industry. This Backgrounder is based on the author’s master’s thesis–Empowering consumers as capable guardians to prevent online product counterfeiting victimization in the athletic footwear industry: a routine activity perspective–written for the Michigan State University School of Criminal Justice (https://d.lib.msu.edu/etd/3868). From …

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