The pursuit of counterfeited luxury: an examination of the negative side effects of close consumer–brand connections

Randhawa, P., Calantone, R. J., & Voorhees, C. M. (2015). The pursuit of counterfeited luxury: an examination of the negative side effects of close consumer–brand connections. Journal of Business Research. doi:10.1016/j.jbusres.2015.02.022 https://www.sciencedirect.com/science/article/pii/S0148296315001046 Over the past two decades, the counterfeiting industry has cost U.S. manufacturers over $200 billion. In this study, we extend current research on …

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