Content Type: Scholarly Report

Pharmaceutical Counterfeiting in the US: Differentiating Dimensions of the Risk

Justin Heinonen and Jeremy Wilson, 2011 The creation of a product counterfeiting database highlights variation in known incidents of counterfeit pharmaceuticals across several important dimensions. By understanding how these incidents differ, researchers can provide empirical insights into the problem, develop evidence-based anti-counterfeit strategy and promote awareness to consumers, government and industry. This complex form of product counterfeiting involves offending specialists …

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Training for Brand Protection: What Your Team Needs to Know

Jeremy Wilson and Rod Kinghorn, 2014 Brand Protection is a growing concern among corporate executives, particularly those who operate in the global marketplace. Training for those tasked with this function is critical, yet existing resources and knowledge about needs are few. Based on extensive industry interaction, this article identifies the areas in which staff needs training and highlights some …

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